Are you running your business in silence? Behind closed doors? Curtains drawn?
What I mean is – Are you the only point of contact where a potential client can go to truly understand your work? If so, that’s a big no-no. Because that means if you aren’t working it, no one and nothing else is either! So, you always have to be ON. But that’s not why you became an entrepreneur, you wanted freedom. Right? That’s why you should put a few elements into play that work as hard as you do – without you even having to be there…
You’re more than “WHAT” you do
You might have a website site, but the content mutes your vision. It only scratches the surface of what you’re all about. You know your vision goes deeper, yet you run your business as if it’s okay to keep it quiet (HINT: IT’S NOT OKAY!).
I want you to take a second and think of the last few experts you hired or courses you bought… How many of them did you buy immediately? Zero to a few. How many of them did you spend time following online before you took an action? Until you felt a strong connection to them and their offering, I’m sure.
Now, how do you expect people to hire you if the core meaning of what you do is a secret? (HINT: THEY WON’T)
The Entrepreneur’s Journey is a Hero’s Journey
By definition, entrepreneurs put themselves through lot. For us, it’s more about the experience than anything else. To be able to say – NO – to just be able to know that we set out for our dreams turns our blood into liquid gold.
I’m sure you’ve fought through obstacles, doubts, and the ever-present, always shifting naysayer who pops up.
But you understand. You understand your passion and your journey. And why you need to see it through.
But there’s a disconnect, isn’t there?
The passion in your heart is strong, but translating that passion can sometimes be tricky.
But it shouldn’t be. You have a love so great for what you do, but maybe you can’t put it into words. And that’s a HUGE problem. Your website can be a 24/7 sales rep either working for you or against you. How’s anyone supposed to begin to understand the power of YOU doing YOUR work if you don’t know how to get the message out there in a clear, concise way?
Trick question. No one’s going to understand.
Because when people don’t understand something, they dismiss it and eventually forget it. And no, they don’t dig deeper to really discover you and take the time to figure you out like you think they will. Because they have dinner to make, a good friend to catch up with, or even that Youtube video of dogs who are afraid of the house cat.
That’s why you need to make that passion center stage in all of the messaging that you do. That means, clear language in conversation, speeches, videos, and of course – my expertise – the written word. Each realm of communication has its own approach. But there’s one thing that can work throughout that will really move and inspire people. It’s your story.
Your Personal Story Can Game-Change Your Biz in TWO Major Ways
There’s power in your personal story and getting clear on it means understanding the driving forces in your life. I’m not talking just people, but beliefs. There’s a really great quote from Simon Sinek that goes like this:
“People don’t buy what you do, they buy WHY you do it.” – Simon Sinek, Author of Start With Why
People are attracted to people who believe what they believe. Which brings me to my first point: When you’re able to clearly express yourself, people can truly (and finally) listen. That means they have a chance to connect to you, instead of dismissing you. They’ll connect to your WHY. Then guess what happens? The people who resonate with your message get curious about you and give you a chance to earn their trust. That begins a powerful journey that can led to sales for you and a dramatic positive change in their life with your work.
But what’s even more powerful is what I personally experienced when I first got clear and what I continue to experience as I gain more clarity. And that leads me to the second point to why your personal story can be a HUGE game-changer in your business: Clarity leads to confidence.
I personally believe that clarity is the first step to a breakthrough of any kind. It’s not magic, it’s just the way the world works. The more clarity you have around something, the closer you get to it.
When you’re clear about your message, you become confident. And a confident entrepreneur is hard to stop.
If you choose to work on your message, you attract the people who will get you and YOU will have a bulletproof confidence in the real power of your work. I see a lot of entrepreneurs who are NOT clear and consequently are NOT confident in their work. They are embarrassed to step up and don’t offer services when they know they can help, they’re afraid to ask for the sale, and they’re afraid to own their genius because they might offend somebody. Ultimately, they think their work isn’t as important as it truly can be.
And that’s what kills business.
But when you’re confident, your KNOW your value. You aren’t afraid to offer your solutions, not afraid to ask for the sale, and definitely not afraid of offending anyone. You become an unstoppable force of momentum in your business.
So, do you plan on continuing to silently kill your business.
Or are you ready to wield your story and speak your truth?
The choice is up to you.
And if you’re ready to use the power of your personal story, apply for a FREE session with me here.