I’m sure you have a bunch of things you’ve been meaning to do.
Workout regularly (just started doing this!).
Start writing more.
Cook your own meals.
Join an art class.
But you probably haven’t gotten around to doing it have you…have you?
There are people in your audience that are in the same boat about your products and services. They WANT to get the help to reach their goal, but there’s no urgent need for it right now.
These people are NOT your dream clients or customers, because they have no compelling reason to take action. Yet, many entrepreneurs try to market to these people. They try to brainwash people into buying their products or services, spending time and energy convincing them. A big no-no.
You want to be talking to people who are yearning to buy from you (aka dream clients and customers). They just can’t wait to reach their goal by working with you that they’re about to pop out of their skin!
So, that means you do need to use “convincing” language.
Here’s what to do instead:
Understand when your product or service becomes relevant to your DREAM client or customer
What NEED do they need to have to inspire them to buy?
Sales isn’t about brainwashing people to buy your product. It’s about offering you product in the most appealing way to people who are already peaked to buy the product or service.
So, what NEED does a potential customer need to have…
…to get health coaching?
…to get website design?
…to buy a blogging course?
It usually takes an event close to home that makes you change.
Maybe for health coaching, it’s frequent sickness, a family member getting sick, or a new diagnosis.
Maybe for website design, it’s reaching the peak of your business and you’re ready to take on the next stage.
Maybe for a blogging course, it’s just having finished up setting up your website, maybe you’ve had a website for a while but there’s no traction.
It’s important to offer your product or service in the most appealing way to people who are already peaked to buy the product or service. Those are the people you should be talking to when you’re writing copy.
Now that you know they have the need for your product or service, what’s the next step?
The key to is to answer the questions that come up after they <em>already</em> know they need the type of product or service you offer. They want to take action, they just are figuring out who they want to go with.
What are the questions that come up? For health coaching, questions that come up might include is it effective and when will I see results? For website design, how well can you translate my idea, will it be similar to other site or unique? For a blogging course, what results can you promise, is it going to be hard, when will I see results?
Now, answer those questions in the copy.
Don’t try to convince them that it’s worth it to buy your service or product. You already know it’s worth it and so does your dream client or customers. All you need to do is show the value in what you’re offering.
Health Coaching: it’s effective, immediate results or signs of improvement.
Website Design: Unique creative design, aligned to brand.
Blogging course: increase your readers, simplicity of the course.
All you have to do is answer those questions and address those concerns in the copy. And BAM, you attract peaked dream clients and customer to your offer and win them over!
So, if you weren’t wasting time trying to convince people that your work is worth it, what would you say to the people who already get it?
That’s where the magic is.
Can you get on that level?