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Reclaim Yourself with Copy that is Rooted in Your Story.
And Watch it Boost Your Conversions and Sales.

Boss lady. That’s who they know you as. You have a soul-centered, revolutionary business that’s changing the world. You’ve fought and won countless battles against the stereotypes, the nay-sayers, and especially your own dark demons.

And now you’re ready to become a leader in your industry.

And that means setting yourself apart by changing the way you speak about yourself. There is something about you that makes you different from anyone else doing what you do – from anyone else who has ever existed, for that matter. It’s about time you let go of the message everyone else is using and find your own voice.

Discover what makes you stand out.
Attract your dream clients and customers.
Make the impact you were born to make.

Let me help you reclaim yourself.

Forbes Top 10 Entrepreneurial Conference Announces Debut in Chicago AND I CAN’T WAIT!

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This April, one of Forbes top 10 entrepreneurial conferences of the year, the North American Professionals & Entrepreneurs Council (NAPEC) Globalization & Innovation Conference, is coming to my birth city and where I currently live, CHICAGO! And I’m so excited to attend and be surrounded by some of the biggest names in innovation!

The conference brings together +500 innovation experts and pioneers in business and finance from AROUND THE GLOBE – CEOs, angel investors, entrepreneurs, business experts, student entrepreneurs, and more – to inspire one another, collaborative, and mastermind. Can you imagine how many ideas and opportunities can be catalyzed by just showing up?!

I’m personally excited because this is a chance for me to really embrace what Chi-town has to offer, do some networking, and meet some of the coolest people on the planet.

So, here are the deets: 1-day event debuts at the Hyatt Regency in Chicago, Illinois on April 18th, 2014. And there is a bit of a discount available for anyone who registers by March 18, 2014. You can check out more of the info over here:

BTW, they’re giving away $10K!

The conference is also going to be running a business plan competition where student entrepreneurs compete for a total of $10,000 in cash and prizes. Plus, winners get a personal mentor in their field for an ENTIRE YEAR! Last year, the top 6 business plans all received investors through attending our conference, topping out at $500,000. Yup, crazy stuff happens when you put it all on the table! So, if you’re interested in registering, the deadline for the Business Plan competition is April 1, 2014.

If you’re interested in joining me, you can check out the conference and competition information and register by going to

Any events you’re excited to attend? Let me know.

The Best Package I NEVER See Virtual Assistants Offering (FREE COPY)

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There is one thing that every online business entrepreneur needs to be successful: a virtual assistant. But there’s one thing I never see virtual assistants offering and that’s a FIRST-TIMER’S PACKAGE.

Here’s the truth: most people don’t know how to work with a virtual assistant.

Hell, *I* don’t. I’m in the process of hiring and it’s freaking me out. Because I’m not exactly sure what I’m supposed to ask you to do first!

Maybe you’re reading this because you’re thinking about starting your online career and want to become a virtual assistant. Maybe you’re already a virtual assistant, but struggling to get clients. Either way, I want you to think about something:

Do you know what it feels like to freak out about hiring a virtual assistant?

Yes, I’m asking you to walk in your people’s shoes.

And this actually makes me want to bring up a REALLY important copywriting principle: be aware of what your potential customers are going through. A lot of well-known entrepreneurs talk about how hiring their first virtual assistant was very hard and scary.

Your job is to address their concerns AND MAKE IT EASY FOR THEM.

And that goes for every entrepreneur out there.

So, how can you break the ice with a package that isn’t hard or scary? By offering them a small and easy commitment.

If you want to know how to get clients as a virtual assistant, you MUST have a beginner’s service package – that is if you want more business, more clients and more money. Because your potential customers either have never had an experience with a VA OR they have worked with a VA before but didn’t like the experience and are hesitant to hire again.

Here’s the package (feel free to use this copy if you’re a VA):

The Starter Package (or you can call it whatever you like: First Dip / First Time / Virgins Only Package)

Scared, nervous, or worried about hiring a VA – or maybe all of the above? Don’t sweat it. Experience what it feels like to get your usual work done without lifting a finger. Test-drive my skills for 30 days and set how many hours you want me per week. You’ll have more free time than you’ll know what to do with. And yes, it’ll be all my fault.

There. Go crazy with it. Perfect for the description on your “Work with Me” page

So, here’s a game to play in the comments: Close your eyes, walk in the shoes of your potential clients/customers, and tell me the #1 thing they’re freaking out about.

Curious to know what you think it is.

Curiosity is King

Curiosity is King

I’ve come to realize that when it comes to the path we take (anywhere) in life – Curiosity is KING. If you follow it, curiosity will lead you to happiness, peace, and fulfillment.

Sometimes, you just sit there – thinking is this really what I’m supposed to be doing with my life? As an entrepreneur, I know you might’ve faced this a LOT – especially if you’ve changed your entrepreneurial path multiple times in your life (as MOST entrepreneurs do). But it’s still a pretty serious question and it needs to be answered – I mean, only IF you’re the type who wants to have a pumping passion for what you do…

There’s a good test question you can ask yourself in order to figure out if what you’re doing is STILL in alignment with who you are:

Am I still curious about this?

Curiosity is a beautiful thing. Because the truth is, what once made you curious before might not anymore. And there’s nothing wrong with that.

Curiosity is that moment when you’re so intrigued by what you’ve just experienced that you NEED to delve deeper. It’s not just a want, but it’s a BURNING NEED to understand “what the hell just happened.”

Always Be Aware of Your Curiosity

If the curiosity is still there in your work, than you’re on a good path. But maybe you notice yourself getting a more intense level of curiosity when you experience something new. Follow it, hunt it down, and examine it. I’m not asking you to make a career change. I’m just asking you to get comfortable seeking the answers you already want to get. You don’t need to shut out curiosity because you think you absolutely, definitely can’t ever stray off the path you’ve chosen. Just play with it and see what happens.

The experimental period I’m taking right now (if you’ve noticed my Rock with Me page) is to really test my curiosity to see and make sure that the path I’m on is still in alignment with who I am. I’m still working – usually through referrals or through projects that interest me. But it’s hella important for me to make sure this is where I need to be. Because I think so many times, we coast through life on the path we’re on – even in the life of an entrepreneur whose mission is to challenge the status quo.

So, here’s my message to you:

Get Curious. It can lead you on a path of enlightenment, foolishness, and absolute fun. (click to tweet)

Some people say – Follow Your Bliss.

I saw – Follow Your Curiosity to Find Your Bliss.


Have you ever found yourself following your curiosity? Have YOU found your bliss that way? Was it a radical shift for you?

Let’s discuss in the comments below – all you need is to do is sign in with your Twitter or Facebook!

Here’s What I Use to Get Organized (Back-end Tools)

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Here’s the thing: You can’t run a successful business if you don’t have your “back-end” organized. How do you in-take clients? How to do you organize your projects? How do you organize your timeline?

Because trust me, all the greats in the interwebs have a whole team of tools to help them drop their brilliance onto the world. How are you keeping it together?

On Monday, I asked you guys if you were having trouble getting organized and today I’m sharing what I use.

These are my favorite tools (so far):

1. Asana:

By far my favorite, Asana is the funnest and most useful tool I know of. If you need help organizing your projects, getting them on a timeline, and putting them seamlessly on a calendar, this is your golden ticket. Plus, it’s absolutely FREE!

My favorite thing about this is that it lets you plan out a project into tasks and then schedule each task. Once you’re down, you can organize your tasks by date and easily tackle any size project over time. It’s the easiest way to reverse engineer!

2. Google Drive:

Now, I’ve had a Google business account all the way back when it was FREE. But I never understood how much easier it would be to start working IN Google Drive! I’ve recently just switched. I can easily access everything and I NEVER have to worry about losing a document. I officially moved my copywriting process with my clients to Google Drive. It’s super easy and let’s me be completely transparent!

My secret weapons are the forms in Google Drive. It’s a cinch to make an application and send it out for entries.

3. Highrise:

I use Highrise to to organize my contacts. This is especially important when I go to networking events and get a bunch of cards. I take a few minutes and pop everyones names in. And BAM I’m ready to find Chi-town peeps easily.

The best part about this is you can add tags to certain people to remind you how you can help them. For example, if I have resources for people in Chicago (like possible venues that can use or finding out how to collaborate), I can just pull them up on Highrise.

Now, I’m still in the process of fully implementing these tools, but I wanted to share what I’m doing with all of you.

So, have you used any of these to organize the back-end of your business? Did they work for you or did you find something better? What do you use to keep everything in check?

Let me know in the comments.

Do you think you’re organized?


“I really need to get organized.” That’s something a lot of us say, but majority of the time, we have no idea how to get started. And if you want to be successful, it’s a MEGA-important step to take as an entrepreneur. Because if you don’t have the right systems in place a lot of things can go haywire.

I’ve noticed that a lot of you have been telling me that you’re having trouble staying on top of everything. And while I’m creating my tribe-only freebies, I wanted to share the systems and software I’m using to stay on track and get things moving.

So, I wanted to know: where are you having trouble getting organized?

So, tell me in the comments:

1) What areas of your business do you need to get organized in the most?

2) Are you using any system/software that you LOVE?

I’ll tell you what’s best to use in each of the areas you’re having trouble with on Thursday.

500 Words That Will Help You Bust Through Your Resistance

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It’s always when we have something really important to do that we face a HUGE amount of resistance. It’s like a wall that you’re too afraid to get close to (because hell, it might just fall on your face). I know you’re used to turning the other way when you approach it or skirting around its edge. But today, I want you to do something that might make you a little uncomfortable.

I want you to face the wall of resistance, sit down, and talk to it about WHY it’s there – BY WRITING.

I call it writing therapy.

Because even as a writer there are days when I just CANNOT touch my keyboard. When I’m just SO FAR from my writing zone. But I know – and so do you – that the only way to get work done is to GET TO WORK. And here’s the big secret: it’s way easier with writing therapy.

So, what is writing therapy?

Writing therapy is a way to work through your resistance and recognize what the “wall” truly is – so you know exactly how to dismantle it and strut FORWARD.

Here’s the 500-Word Writing Therapy Secret:

  1. Open up a blank document on your computer OR get a paper and pen.
  2. Get smack dab in the middle of your mental resistance, really feel it.
  3. Now, with that energy, write this “I really should be doing X, but I…
  4. Keep writing. Don’t stop. Think out loud on paper or the computer screen. And try to be easy on yourself. You’ll find that you’ll discover what the root of the problem really is and get the motivation you need to BEGIN. If you’re not sure when to stop, 500 words should do the trick. If you want to do more, go for it. If you want less, don’t stress. Just do it.

Because that’s the hardest part, BEGINNING. Once you begin, it’s easier to stay on track.

Squeeze some Writing Therapy right before your create ANYTHING and watch how easy it is to get started – AND GET FINISHED!!

This is a practice I started and announced on my Facebook page a while ago. It helps me bust through my resistance. Whenever you feel a pinch of resistance, write 500 words just to talk to yourself about what’s going on inside so you can stare your problem down, instead of it just floating in your head.

You should try it. It doesn’t have to 500 words, it doesn’t even have to be a word limit. Write non-stop for 5 minutes. Don’t write what you think you should say, just write whatever you need to write (no one has to see it). It’s more liberating than you know.

Try it out. Let me know if this works for you. And if you’re brave, share what you wrote in the comments. I’d love to see what this process unfolds for you…

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