A little biz foreplay can go a long way. I’ve been working with a few health coaches on their copy and noticed that they all eventually upgrade to creating group programs, which is fantastic + sexy + wonderful. But I’ve realized how much stress erupts when they try to get peeps in seats!
Today, I’m revealing how to strategically use blog posts to warm-up your audience so you can fill your program to BUSTING-OUT-THE-SEAMS capacity.
Because you can and deserve to fill your program faster and with less stress! Hot cakes, anyone?
I recently planned out a very strategic marketing strategy for an upcoming piece of epicness. It included a lot of the well-known pieces: an online strategy (social media, personal connecting, website jazz) and an offline strategy (networking, speaking, casual/fun events). (If you’re interested in knowing more about this, please let me know in the comments.)
I’ve discovered that there’s one part health coaches aren’t paying enough attention to. And that’s a piece of the marketing strategy that I like to call: The Warm-Up Phase.
This is usually what I see health coaches do with their email list: Subscribers get stand-alone blog posts with a little bit of info on one random topic and then BAM! They get an offer to join a program or course. What might you imagine would happen if there was a little biz foreplay involved?
The question is: Are you warming up your peeps to your offering? And no, I don’t mean letting them know you have something in the “works.” I’m talking about helping them realize that there’s something they need to help them achieve what they want. And the perfect solution will fall right in their lap not too long after. That’s marketing, baby.
Warm-up your list with blogs posts as a marketing piece for your next launch.
Prime your audience with content that opens their mind to your upcoming release. Write blog posts about the benefits of it, the success stories, and the stories of people who aren’t taking action, even the common missteps of using your idea.
In short, it’s about building anticipation.
You NEED to bring people to your way of thinking. (Unless you think your program is dumb, which means you shouldn’t be selling it in the first place. Back to the drawing board for you!)
Honestly, it’s like convincing your friend to try a new restaurant she’s apprehensive to go to. YOU know it’s great, but she doesn’t yet. So, you tell her what you’ve tried and who else loves it, even toss in the ambient image of the gorgeous koi pond in the front. You build the anticipation slowly until she’s dying to try the sushi!
How You Can Create a Strategic Blog Post Series for Your Launch:
- Create a blueprint for a series of blog posts. Come up with blog post titles before you start publishing the series. You’ll want to have 8-12 blog post headlines so you’re ready to write each week for the launch.
- Starting publishing your first blog posts 2-3 months in advance of the launch. Send it out once a week or however frequently you usually release your blog posts. Remember to mention in you posts that you have a group program coming up that’ll be perfect for them (this builds anticipation!). However, you have to make sure it ties well with that part in the post.
- On the day of the launch, write a specific blog post that officially offers up your program/course for the taking.
- Until the class begins or fills, your posts can still be relevant to your offering. Just because you’ve announced it officially, doesn’t mean you can’t keep talking about your course or program in future posts. The key is making your blog posts relevant to your offering.
I LOVE IT! Now, what do I actually write?!
Don’t worry. The exclusive worksheet I created will help you come up with blog post ideas for your next launch. It’s only for my readers. If you’re not my reader, all you gotta do is sign up below to get it! And health coaches, I got a tailored example for you ladies!
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