We all want to be loved, yeah. But it’s a pretty useful thing to be hated. So, if you’re worried about being hated, prop your boots on the table and cock your hands behind your head because haters can rock your world too.
Here’s the thing: Haters show you’ve taken a stand for something, instead of just being vanilla.
When you have haters, you have lovers (unless you’re a complete jerkface, well then I can’t really help you. This message isn’t for a selfish ego boast). But yes, if you have haters, it means you’ve taken a stand and that other people can also take a stand for (or against) you.
Think about some of the most well-known people ever: Alexander the Great, Michael Jackson, Plato, Beyonce, Edward Cullen. They all stood for something. Some of ‘em died for it, some of ‘em thrived with it, and one of them doesn’t actually exist, but that’s beside the point. The point is that they all had lovers and haters. And both of those types are very adamant about their feelings. Ever heard the phrase: still a better love story than Twilight.
That just clicked for you, didn’t it? Awesome. The best part of being hated (and loved) is having people passionately say stuff about you. It gets people talking about you, it gets the word out. The more haters you attract, the fiercer lovers you’ll have. And yes, that is an exact science.
To drive this point through your heart, let’s imagine the opposite: No one loves or hates you. When you only have people who are “in the middle” in regards to their feeling for you, they’re never ever going to have episodes of rage or obsession about you (I’m prone to the latter when it comes to Doctor Who and Jennifer Lawrence). No one remembers you. No one talks about you. No one cares. Period. That’s the end of the rope. You’re a dull brick, my friend. And guess how that translates in business? No clients, no money, and only pathetic fantasies of going to Bali.
And that’s quite sad.
Moral of the story: Add some heart, human, and personality to your copy. Take a stand, have an opinion, call out the fools who don’t like Doctor Who. (second moral of the story: Watch Doctor Who…)
Write something that makes them say, “I LOVE YOU!” or “I HATE YOU!”
Just don’t let it be, “I nothing you.”