(Case Study) How to get more friends and influencers to spread the word about your new product/service?

You’ve taken a long time to create, build, and develop your new program, product, or service. You’ve cracked down on the structure, the copy, and the look to perfection. Now, you need to share it. But you freeze, because you don’t know what to do. Somehow, you have to spread the word. How do you reach out? Sometimes, all you need to do is ask the friends and influencers you know. BUT, there’s another piece you have to do. You gotta make it easy for them! Tweet this: Sometimes, all you gotta do is ask (but also make it easy for them)! Here’s a not-so-good example of what someone sent me to spread the word about her offering: It’s not bad, but her approach could be improved. The problem is that she required me to spend some extra time to come up with something to spread the word for her. I told myself I’d get to it later, but by the time I remembered and opened up the email again, I realized I missed the window to help her! If you’re just asking for a shout out, don’t ask the person to think! Do the thinking for them! (Conveniently, that’s another important piece in copywriting) If you didn’t know, I’ve been running a giveaway of over $2,000 worth of copywriting services and tools, which ends on Monday. This is what I sent to spread the word about it. I even included a click to tweet link to make it all the more easier for them. The result? Whether you’re asking someone to feature you on social media or email,...

Chicago Lawyers Have No Idea What They’re Doing (And they’re losing clients because of it) – Horror Story/Rant/Lesson

When you don’t find an answer to something, what do you usually do? Me? I Google it. I needed a lawyer to deal with some biz-zy legal stuff. But I couldn’t find a lawyer that I wanted to work with. Google’s supposed to be your best friend, right? So, why has he betrayed me? Okay yeah, that might be a bit dramatic, but it is heart-breaking to land on a site and just be like “the funk is this” + “the funk is that” (yep, I try not to swear even in my head). It’s like getting spooked with an 80’s horror movie of a webpage, just a lot of crazy ugly. I mean, why must you burn my eyes? I know I’m not the only one who likes pretty things. Not only that, but the lingo was THICK. I was convinced only other lawyers could understand what was written on those pages, because I seriously had a headache trying to understand what exactly they were talking about. That’s WHY I’m trying to hire you in the first place, so you can deal with this mumbo-jumbo. So, what’s a girl to do, but avoid it like the plague… It was the typical I-have-no-idea-what-you’re-talking-about-so-I-need-to-leave scenario. After burning my eyeballs a dozen times, I gave up. (In other words, a dozen lawyers just lost my business.) And it doesn’t end there. This story has a part II. I was recently at an event where I met a Chicagoan lawyer. She looked really fun with a cute outfit. I thought my problems may as well just be solved. I mentioned the issue...

The Power of the Side Hustle

  “OMG, I WANT TO BE AN ENTREPRENEUR! I GOING TO QUIT MYJOB AND FINALLY TELL MY BOSS TO SUCK LOLLIPOPS! I’M GOING TO BE RICH BY NEXT MONTH. YE-HA SKIPP-IDDY-DO-DA-DAY!”   Okay, woah there, buddy. Let’s calm down. Don’t get so excited that your head pops off. Being an entrepreneur is a risky thing. 95% of entrepreneurs fail. Why? Because that attitude right up there, as well as not being prepared enough.  So, for the record, don’t quit your day job.   The Transition to Entrepreneur   So, you know what step one is right? Don’t quit your day job. Second? Starting the transition. Before you get into building a business and getting it vamped and shiny, you need to understand a thing or two about what you’re doing. So, here are the things you need to take care of.   Your time. There are only 24 hours in a day, 168 hours in a week. And you’re probably sleeping half that time. With all that’s going on in your schedule, can you block out a minimum of 5 hours per week to dedicate to this? If it can’t seem to fit. Ask yourself if you would like being exactly where you are, on whichever path you’re on, 1 month, 3 months, 7 months, or a year from now? NOW try prioritizing it into your schedule. Because if you do no work, you get no perk.   Your motivation. Are you doing this for the right reasons? Just so you know, the wrong reasons are money, getting rich quick, and purely for escape (as in you just want...

How You Can Really Make Money Online

  Just like in the tangible world, the online world has plenty of scams. You know those pop-ups that bombard you saying you can make $500 in 20 minutes, sounds like a catch and it probably is. It makes you think making money online is a bunch of rubbish. But the truth is you really can make money online and there are plenty of ways to do it.   Allow me to list the ways:   Flipping Sites/Domains: This is the same thing as flipping houses, but with websites. You can buy a site and “fix it up” or build one yourself and then sell it for a larger sum. If you’re good, you can sell sites or domains for thousands to millions of dollars. Want to know some real amounts people sell their sites for, check out https://flippa.com/.   App creation: iPhone and Android apps are starting to get pretty competitive, but you haven’t missed the boat yet. Build an app that people want and sell it and you could be easily make thousands of dollars. Do your research first though.   Advertisements: Another option is to put advertisements up on your online property, like your site. You can sell space individually to businesses or use Google’s Adwords. Depending on how many people go to your site, you could make a pretty dime.   Affiliate Marketing: This is something I do myself. It’s like getting credited for recommending a product to a friend. Basically, you refer someone to a product, and if they buy the product you get a commission. I made my first $100 online this way....

One Day, You’ll Really Want to Escape and This is What You Should Do NOW To Prepare for It

If you ever want to escape the life you’re living or the expectations that are breathing down your neck, there is one thing that you need to build now. If you ever hope to travel the world at will or simply be a constant part of your kids’ lives by working from home. There is something you should get started on now. If you ever think, “I just want to live my life my way,” there is something you need to do right now. That something is to blog.   What the Blog?   What is a blog? It’s not an online journal talking about what you did today or how roasted mushrooms make you think about death. That’s…um no. That’s not the blog I’m talking about. The blog you need to build is the one that will nurture the idea of your business and nurture the growth of that idea to the world.   If you ever really wanted to start a business based on your passion, say painting. Start a blog about painting and everything to do about painting: what canvas you use, what paint you love, what brushes inspire you, tutorials on how to paint, what painting does to your soul, etc. Notice how all these post ideas revolve around helping your reader, that’s not a coincidence. If you ever make the smartest decision in your life and start blogging: Assume everyone’s an egomaniac. Make it about your readers and how you can put value into their lives and you’ll be golden.   Why A Blog   Now, let’s answer the why bit. Why should I...
How You’ve Already Gotten Lured By Digital Entrepreneurship

How You’ve Already Gotten Lured By Digital Entrepreneurship

UPDATE: THE WINNER IS RAZAN SALIH!   The epitome of it all: Waking up to $1000’s of dollars of cash in your account. You made it in your sleep, of course, all through the awesome, high quality, products you sell online. Your workplace is anywhere you are and, right now, you’re in Madrid, Spain. “Why Hello, new day,” you say, “What’cha got for me!?”   The reality is: IT’S POSSIBLE. You think I’m crazy? I swear it is! It’s been done multiple times by multiple people. Who do you think the founders of Google, Facebook, and Instagram are? They’re digital entrepreneurs. You’ve already been lured into the world of digital entrepreneurship.   The catch? It’s a lot to learn, takes time to grow, and you need to fail a little before you succeed (usually). But, I mean, that’s the same with learning how to walk and you did that quite well, didn’t ya?   Business has evolved from the ol’ Ma and Pop shops. Internet and business have collided. I know what you might be thinking, “but only scammers do business online.” But, let’s think about it. There are scammers in traditional business too, aren’t there? Just like there are good and bad people in the traditional business world, there are good and bad people in the world of the internet.   So, business on the internet? Seems cool. But there are a few basic things you need to start a business: A solution to a problem. (ex. A solution to getting organized) A medium that contains that solution. (ex. An e-book) A place where customers can find your...