You’ve taken a long time to create, build, and develop your new program, product, or service. You’ve cracked down on the structure, the copy, and the look to perfection. Now, you need to share it. But you freeze, because you don’t know what to do.
Somehow, you have to spread the word. How do you reach out? Sometimes, all you need to do is ask the friends and influencers you know. BUT, there’s another piece you have to do. You gotta make it easy for them!
Here’s a not-so-good example of what someone sent me to spread the word about her offering:
It’s not bad, but her approach could be improved. The problem is that she required me to spend some extra time to come up with something to spread the word for her. I told myself I’d get to it later, but by the time I remembered and opened up the email again, I realized I missed the window to help her!
When you don’t find an answer to something, what do you usually do? Me? I Google it. I needed a lawyer to deal with some biz-zy legal stuff. But I couldn’t find a lawyer that I wanted to work with. Google’s supposed to be your best friend, right? So, why has he betrayed me?
Okay yeah, that might be a bit dramatic, but it is heart-breaking to land on a site and just be like “the funk is this” + “the funk is that” (yep, I try not to swear even in my head). It’s like getting spooked with an 80’s horror movie of a webpage, just a lot of crazy ugly. I mean, why must you burn my eyes? I know I’m not the only one who likes pretty things.
Not only that, but the lingo was THICK. I was convinced only other lawyers could understand what was written on those pages, because I seriously had a headache trying to understand what exactly they were talking about. That’s WHY I’m trying to hire you in the first place, so you can deal with this mumbo-jumbo. So, what’s a girl to do, but avoid it like the plague… It was the typical I-have-no-idea-what-you’re-talking-about-so-I-need-to-leave scenario.
After burning my eyeballs a dozen times, I gave up. (In other words, a dozen lawyers just lost my business.)
And it doesn’t end there. This story has a part II. I was recently at an event where I met a Chicagoan lawyer. She looked really fun with a cute outfit. I thought my problems may as well just be solved. I mentioned the issue I had about finding a lawyer and posed the question as to why lawyers in Chicago don’t have better websites. Do you know what she said?
“Oh, we have websites, you know, just to have them. We don’t actually use them.”
Of course, as an online business owner, I was shocked. Then, I said “Well, I do know a few women who have their entire practice online.” She chuckled as if I said something funny (no I wasn’t joking, actually), almost completely dismissing my comment, saying “Only people who can’t get a job do that.”
Again, I was floored as you can imagine. I think my jaw dropped too. Because of course, Rachel Rodgers and Jo-Na A. Williams came to mind, lawyer ladies who work with some of the BIGGEST entrepreneurs online!
“So, how what are the ways you get business?” I asked.
“People just ask someone if they know any lawyers.”
Yes, referrals are great. I use them too. But there’s more than one way to get a client, so why just use the one? You’re literally closing doors on so many people who would love to work with you, if only they knew you existed!
That’s some sad stuff right there!
But the truth is, in that short conversation, she ensured I would never work with her because she didn’t value or understand what market I’m in. Kinda crazy, right? Crazy that so many Chicago lawyers are losing clients because they don’t understand the value and potential market they’d have if they tapped into the internet.
These events reinforced a GREAT lesson: Know who your people are and know who they aren’t.
And that goes for who you hire, just as much as who you work with. When you have an understanding of who your target market is, you don’t waste your time with someone who isn’t even in the same galaxy of business as you. Realize some people get it and some people don’t. And don’t waste your time insisting something that the other person thinks is a joke!
Instead, spend that time talking to people who get it. That’s the whole point of having a target market. Because there are people who do care and who are ready for you. With the right target market, you spend your time with people who are willing and ready to make a shift.
Now, yes it’s true. Your target market isn’t always ready to surge forward, but when you talk about it to them, they understand the importance of it. There are plenty of people who need or want your service. The trick is to find people who would be delighted to work with you.
More than ever, people want to work with people they connect with, people who are similar to them, and pretty much, just people who GET them. Think about yourself. Notice how you react to other people and how that affects you on whether or not you work with them. God gave you instincts for a reason. That’s also why AWESOME copywriting is so important.
Figure out who you’re talking to and how you’re spending your energy. Are you getting the results you want? No? Then, it’s time to switch things up, buddy.
Do you have a story where you worked with someone you just didn’t click with? What happened? Let me know in the comments below!
“OMG, I WANT TO BE AN ENTREPRENEUR! I GOING TO QUIT MYJOB AND FINALLY TELL MY BOSS TO SUCK LOLLIPOPS! I’M GOING TO BE RICH BY NEXT MONTH. YE-HA SKIPP-IDDY-DO-DA-DAY!”
Okay, woah there, buddy. Let’s calm down. Don’t get so excited that your head pops off. Being an entrepreneur is a risky thing. 95% of entrepreneurs fail. Why? Because that attitude right up there, as well as not being prepared enough. So, for the record, don’t quit your day job.
The Transition to Entrepreneur
So, you know what step one is right? Don’t quit your day job. Second? Starting the transition. Before you get into building a business and getting it vamped and shiny, you need to understand a thing or two about what you’re doing. So, here are the things you need to take care of.
Your time. There are only 24 hours in a day, 168 hours in a week. And you’re probably sleeping half that time. With all that’s going on in your schedule, can you block out a minimum of 5 hours per week to dedicate to this? If it can’t seem to fit. Ask yourself if you would like being exactly where you are, on whichever path you’re on, 1 month, 3 months, 7 months, or a year from now? NOW try prioritizing it into your schedule. Because if you do no work, you get no perk.
Your motivation. Are you doing this for the right reasons? Just so you know, the wrong reasons are money, getting rich quick, and purely for escape (as in you just want to escape, you have no idea what you’re doing, so you plunge into entrepreneurship because it sounds cool).
Your support/accountability system. Do you have people rooting for you? On the flip side, many wise entrepreneurs suggest not telling people who are close to you of your aspirations if you know they won’t have your back. Instead, find a select few (1-2 people) that share your views about entrepreneurship (maybe create an online support group). You can tell your family and friends later on, when YOU are fully solid on your ambitions and nothing can waver you.
Research. You have to understand business and you have to understand where your strengths are. Finding the match between the two will help you pick the right service/product to offer.
The key is to keep it on the side, for now. It’s like a new born baby. You don’t just thrust it into the real world and say farewell. You raise that child and prepare for its growth. Oh, and the perfect phrase to plug in here too: BABY STEPS! BABY STEPS! BABY STEPS!
Take your time. Do small things, consistently. Then, you’ll see real progress.
Another reason to keep it on the side is that if it goes south, then you won’t being going with it!
Start saving some money. Before you take any sort of action or buy anything, you should have $500-$1000 specifically saved for your entrepreneurial ventures.
Create an accountability group. List and contact 3 people who’ll support you and keep you on point.
Look at your weekly schedule. Block out a total of 5 hours of time throughout the week. Try to make it each “session” at least 30-45 minutes long. Dedicate those hours to entrepreneurial research.
If you feel like you need an in-depth process on how to tackle the transition to entrepreneurship and understanding what it entails, my new book, “The Actionbook to Entrepreneurship ” comes out on November 6th. It’s packed with guides, worksheets, and action steps. ALL KILLA, NO FILLA! Coming FREE to all my subscribers because I love you guys!
What do you need help with the most in regards to shifting gears to entrepreneurship?
Just like in the tangible world, the online world has plenty of scams. You know those pop-ups that bombard you saying you can make $500 in 20 minutes, sounds like a catch and it probably is. It makes you think making money online is a bunch of rubbish. But the truth is you really can make money online and there are plenty of ways to do it.
Allow me to list the ways:
Flipping Sites/Domains: This is the same thing as flipping houses, but with websites. You can buy a site and “fix it up” or build one yourself and then sell it for a larger sum. If you’re good, you can sell sites or domains for thousands to millions of dollars. Want to know some real amounts people sell their sites for, check out https://flippa.com/.
App creation: iPhone and Android apps are starting to get pretty competitive, but you haven’t missed the boat yet. Build an app that people want and sell it and you could be easily make thousands of dollars. Do your research first though.
Advertisements: Another option is to put advertisements up on your online property, like your site. You can sell space individually to businesses or use Google’s Adwords. Depending on how many people go to your site, you could make a pretty dime.
Affiliate Marketing: This is something I do myself. It’s like getting credited for recommending a product to a friend. Basically, you refer someone to a product, and if they buy the product you get a commission. I made my first $100 online this way.
Selling Your Own Products/Services: Create a product or service and sell it online. You can build informational products or tangible products and sell them online. Or you can sell a service. I’m a copywriter and have a copywriting service that I offer. The trick here is making something people actually want to buy.
Those are a few ways to make money online. The more creatively helpful your approach, the more you’ll make. If you really want to make good money online, you really have to care about the people you are serving.
Want me to write an article on the specifics of how to get started on one of the above? Let me know in the comments.
If you ever want to escape the life you’re living or the expectations that are breathing down your neck, there is one thing that you need to build now. If you ever hope to travel the world at will or simply be a constant part of your kids’ lives by working from home. There is something you should get started on now. If you ever think, “I just want to live my life my way,” there is something you need to do right now. That something is to blog.
What the Blog?
What is a blog? It’s not an online journal talking about what you did today or how roasted mushrooms make you think about death. That’s…um no. That’s not the blog I’m talking about. The blog you need to build is the one that will nurture the idea of your business and nurture the growth of that idea to the world.
If you ever really wanted to start a business based on your passion, say painting. Start a blog about painting and everything to do about painting: what canvas you use, what paint you love, what brushes inspire you, tutorials on how to paint, what painting does to your soul, etc. Notice how all these post ideas revolve around helping your reader, that’s not a coincidence. If you ever make the smartest decision in your life and start blogging: Assume everyone’s an egomaniac. Make it about your readers and how you can put value into their lives and you’ll be golden.
Why A Blog
Now, let’s answer the why bit. Why should I start a blog? It gives you a concrete presence online, now everyone knows where to find you and figure out what you’re up to. Oh hey, this chick’s got a website. It establishes you as an expert in your field of passion. Yup, this chicka knows her ish about painting. You spread the word about yourself. Wow, she’s dedicate to this, impressive. Blogging is a great way to be found by search engines faster. Wow, I can’t believe Google helped me find such a crafty chick. Blogging builds a community of raving fans. OMG no, I discovered her first but I guess we can all share the love! Blogging gives a 24/7 place where people can discover you. I always find the best stuff when I’m late night surfing! Blogging is awesome-sauce, ain’t it?
How Do I Blog?
There are great free blogging platforms. Blogspot.com and WordPress.com are great starts and if you want to start there, go for it. However, I would highly discourage it if you ever plan on being serious about your business. Which is the whole point of this post, so don’t be cheap now, I promise you, cross my heart, you will regret with every fiber of your being one day, if you choose the free route. It doesn’t give you much room for growth and I know you have the urge to grow. Because we’re kindred spirits, you and I, and I know you want more! Also, the cons of free blogging platforms: If you breach their terms of service, say goodbye to the entirety of your blog. Yes, it’s gone forever. It has limited features and limited design options. If you ever choose to get a stand alone blog (like a regular “.com”), the transfer will be a pain in the tush. But again, it’s your choice. Don’t be discourage, many have started with a free blogging platform.
A blog is just your stage though, a stage with no seats. Have you ever seen a stage with no seats? People like to sit down and soak in the show. If they’re on their feet, it’ll be easier for them to leave. So, for your blog, you’re going to need seats. The “seats” of your blog is a subscription list you create. This allows people who are interested to stay for the long haul. The people who subscribe to your list are your audience. They buy their ticket by putting their name and email in a box and hitting submit. You need to build your audience in order to build a relationship and a loyal fan base because that gives you exposure and credibility. When people sign up for your email subscription, it’s voluntary on their part, and they get your content delivered right to their FACE (via email).
So, what have we learned: you need a blog and an email subscription service. To have a blog, you need a website, which includes both a domain name (www.yoursite.com) and a hosting server (where all the content of your blog is stored online for people to see properly on your site).
This is what I use: GoDaddy.com (for the domain), BlueHost (hosting), and Aweber (email subscription service).
It does cost money. If you’re serious, put about this much moo-lah to the side:
$12 Domain (per year) + $7 Hosting (per month) + $19 Email Subscription (per month) = $38 for the first month (relatively)
Note: Bluehost shows prices per month, but you have to pay for a minimum 6 months initially, so you’d have to pay about $80 up front. So, if that’s too much, better start saving. Figure out how to save $5 a day and in a month, you’ll have more than enough dough. (Don’t buy your daily coffee or don’t eat out).
If you know one day you’re going to want to escape from the life you’re living there is one thing you should set up now. I mean right now. This thing will allow you to branch out with some security. It’s a blog. In business, blog’s are essential. Absolutely. It’s ridiculous how important it is. I know you think it’s not that important. But out of all the things you understand, it’s this: You need to blog. If you ever plan on pushing that eject button, let your cushion be a blog. Start it now. If you don’t take this advice, I promise you will regret it.
Are you thinking about taking the plunge? What are your fears about it? Nervous to put down the dough? Let me know in the comments!
If you have questions, email me at Nadia@nadiachaudhry.com.
The epitome of it all: Waking up to $1000’s of dollars of cash in your account. You made it in your sleep, of course, all through the awesome, high quality, products you sell online. Your workplace is anywhere you are and, right now, you’re in Madrid, Spain. “Why Hello, new day,” you say, “What’cha got for me!?”
The reality is: IT’S POSSIBLE. You think I’m crazy? I swear it is! It’s been done multiple times by multiple people. Who do you think the founders of Google, Facebook, and Instagram are? They’re digital entrepreneurs. You’ve already been lured into the world of digital entrepreneurship.
The catch? It’s a lot to learn, takes time to grow, and you need to fail a little before you succeed (usually). But, I mean, that’s the same with learning how to walk and you did that quite well, didn’t ya?
Business has evolved from the ol’ Ma and Pop shops. Internet and business have collided. I know what you might be thinking, “but only scammers do business online.” But, let’s think about it. There are scammers in traditional business too, aren’t there? Just like there are good and bad people in the traditional business world, there are good and bad people in the world of the internet.
So, business on the internet? Seems cool. But there are a few basic things you need to start a business:
A solution to a problem. (ex. A solution to getting organized)
A medium that contains that solution. (ex. An e-book)
A place where customers can find your solution. (ex. your website)
A way for people to pay you for that solution. (ex. Paypal)
The way you package those four points to your potential customers will determine your success. It’s as simple as that.
Now, how to do you tie your dream or passion into your business? You find a problem that needs solving in the area of your passion. Here’s an example:
In The $100 Startup by Chris Guillebeau, a man named Gary Leff is mentioned. He’s really good at figuring out how to take advantage of using his frequent flier miles to get trips for him and his family, a true travel hacker. Getting flier miles and using them are two completely different things, mind you. When his friends found out about his skill, they asked for his help. Being a good sport, he helped them out. Word spread. Now, Gary has a consulting business where he helps plan your trip with your own frequent flier miles. Guess how much he makes? He brought in $75,000 last year and is on track to top six figures annually. And it’s just his part-time gig, which he does for fun. He’s also a CFO for two university research centers. That’s multi-passionate.
(The GIVEAWAY of the book, The $100 Startup by Chris Guillebeau, is still going on until 11:59pm tonight, so SUBSCRIBE before it’s too late! The winner will be announced as soon as the deadline arrives!) THE WINNER IS RAZAN SALIH!
Have you ever had an idea to improve or alleviate a problem? Maybe even had the idea for a solution to something, but you later saw a company “copy” your idea? (When I was little, I thought erasable highlighters would be a great innovation, but a few months later I saw them in stores, ever have that experience? I felt like I got jipped.)