Stand Out with Copywriting Rooted in the One Thing No One Else Can Claim:
And Watch it Boost Your Conversions and Sales.
Boss lady. That’s who they know you as. You have a soul-centered, revolutionary business that’s changing the world. You’ve fought and won countless battles against the stereotypes, the nay-sayers, and especially your own dark demons.
And now you’re ready to become a authority in your industry.
And that means setting yourself apart by changing the way you speak about yourself. There is something about you that makes you different from anyone else doing what you do – from anyone else who has ever existed, for that matter. It’s about time you let go of the message everyone else is using and find your own voice.
Discover what makes you stand out.
Attract your dream clients and customers.
Make the money and impact you were born to make.
Let me help you make it happen.
What if you established a business that you hated? Well, that’s what can happen if you only listen to your customers. Even though that is important, you need to know yourself first!
Remember my last post about the best friend approach to writing copy that inspires action? Well, this continues that idea of thinking of business as a relationship. Before you can have a meaningful, deep relationship, you need to know who you are. You can’t define yourself by the other person. It’s just not healthy. It can even be dangerous. And the same is true in business. You need to know who you are before getting into a business relationship.
Because if you don’t get clear on this, your work is in jeopardy.
Let me explain.
The Difference Between Knowing Yourself & NOT Knowing Yourself
When you know yourself, you know what thrills you and what to annoys you. That is powerful in business. Think about it like this: the more you enjoy yourself, the better work you do. And the more stressed you are, the more mistakes you make. So, why not deliberately choose the environment, atmosphere, and people who give you your best chance in business and steer clear from the rest? That’s why being confident in who you are and who you are compatible with is so crucial. Otherwise, you end up working in miserable circusmstances, with the WRONG people. And the quality of your work and life suffer because of it.
Let’s see the real impact of this:
This is what happens when you do NOT know who you are:
Small business owner, Meghan, loves being a web designer. She’s been freelancing for a few months. But she never thought about the importance of knowing who she is. Now, she notices she keeps landing real estate clients. It was all about paying the bills, but now she feels stuck in this industry. Her projects no longer excite her. She’s tired of agents who don’t value her work and seem to think they can call her at every hour for a website request.
Poor Meghan. She’s not loving business. And when you aren’t thrilled about your client’s work, you should be worried. Again, it threatens the quality of your work, which can ruin your business. It’s a shame really, she could’ve easily avoided this if she took time to figure out who she is and who is compatible with her personality and work.
This is what happens when you DO know who you are:
Small biz owner, Stephanie, also loves being a web designer. She spent the time to figure out who she is and what she wants. She knows she loves using her hands – especially with activities like cooking and painting. She wants to stay in that atmosphere. It inspires her. So, now she focuses on connecting and contributing to creative types and lands clients she LOVES: artists, chefs, jewelry designers, and more!
Stephanie took the time to get clear on who she is, and consequently creates her best work for people she LOVES. If you want the same thing, than you need to figure out who YOU are too! Because if you don’t, you end up like Meghan: stuck and confused. Once you nail this piece, then can you think about getting to know your customer.
Infusing your copy with who you are attracts clients and customers who excite you
Copy that tries to appeal to the masses, appeals to no one. There’s nothing likable about someone who has no personality and speaks like a textbook. Few people (if any) are attracted to that. There’s just nothing to connect with.
Questions like these help you get a better picture of your personality:
Who am I?
What do I believe in?
What don’t I believe in?
What excites me?
What do I hate?
These questions help you draw out your opinions. The power of that is that people can agree or disagree with those opinions. People who disagree are repelled. People who agree are pulled in. And these people stand by you, love you, and eventually hire you.
That’s why copy is so powerful. By expressing your opinions using specific words and sentence structure, you’re able to weed out incompatible people and draw-in dream clients who are thrilled to work with you.
So, what do you need to do to figure out who you are?
A great place to start is by downloading my FREE mini-workbook, The Revolution Statement: My Number #1 Secret to Standing Out.
Getting clear on who you are is a powerful step in your business. If you don’t do it, you lose a key element that may differentiate you from the competition. So, do you know who you are in business?
Seriously though, I’m asking.
Let’s talk in the comments!
What happens when you really know someone? Like the way you know your best friend?
Well, you know what inspires them. You know what they look forward to each day, what they dread each day. You know what they despise. And you know what they’re fed up with. Maybe you know a little bit too much about them. Either way, because you know all of that, you know how to talk to them.
And doesn’t that come in handy when they make a dumb life choice and you’re there to save the day? (Seriously though, what would your best friend do without you?)
That’s how well you should know your audience. In fact, you should get so specific that you’re thinking of only ONE person: Your Dream Client AKA Your Best Friend Client.
Now, there’s a huge misconception that copywriting is about manipulation and deceit. And it can be, like any great power, depending on who’s using it. But if you’re using it the right way, it’s simply talking to your best friend and inspiring them to take action on something that’s going to benefit them. We do it all the time. (Who else is going to save your best friend from that crazypants guy who won’t stop trying to tear her down. Jerkfaces.)
And that’s what copywriting does too.
That’s essentially the science of copywriting. Once you’re curious about people, figuring out what motivates them and trying to understand why they do certain things, you can inspire them to take action on something they already believe in and something that will get them to their goals faster.
Introducing The Best Friend Approach: Are you two compatible? Or frenemies waiting to happen?
What does it take to inspire action from your audience? Best friends know how to communicate with each other. Why? Because they know each other so well. Copywriting is that same balance between knowing who you are and knowing exactly who you’re talking to.
If two people aren’t compatible, the relationship will never work. You have to know who you are before you can ever discover your true best friend OR who your dream client is. And just like in life, the only way to find out that is to come up with a good idea and test it out. Keep testing it out until you find the right person for you.
Here’s how to do it:
Step 1: Define Yourself Before Somebody Else Does
You cannot connect to ANYONE if you have nothing to connect with. And if you pretend to be someone you’re not, you connect with the wrong people and wind up with wasted time, effort, and money. The first step in build a strong, lasting relationship is knowing your who you are.
When you know who you are, you don’t let anyone else define you. In fact, you prevent them from giving you any absolute definition because now you control the narrative. As a Muslim, I know how much it sucks to not be able to control the narrative of who I am in the country I was born and raised in. People paint a picture of who I am and even though we resist that image, the voices on that side seems to be louder and draws the most attention.
When I work with my clients, I delve into their story to help them figure out what they truly stand for. For me, it’s all about your story. You are a manifestation of what you stand for – one way or another. Know it intimately and you’ll unlock who you are, what value you bring, and how it differentiates you from the crowd.
My free mini-workbook, The Revolution Statement: My #1 Secret to Standing Out, helps you start this process of knowing who you are.
Step 2: Get to Know Your Best Friend
Now that you know who you are, you can now connect with someone on a real and authentic level. You’ll have a strong idea of where to start off from. It just comes down to asking the right questions. Who are they? How old are they? What’s their lifestyle life? What do they believe in? Is all of this compatable with who I am?
Once you map out a picture that allows you to see this person in 3-D (and NOT just in terms of your business), you can see them as a whole, real person, instead of someone who pays you and that’s it.
Once you know someone at that level, you can finally talk to them in a way that inspires action.
With this “Best Friend” client in mind, you can get into their heads and write copy that makes them believe that you know them so well that you’re practically reading their minds. You know how to make it about them, instead of making it about you. You know how to ignite a feeling in their heart and make them want to make a bigger move in life.
Copywriting is all about this kind of relationship. How are you going to improve your relationship with your “Best Friend” client? Let me know in the comments!
I’ve been a victim of the “I know (but don’t actually do)” conundrum for longer than I’ll EVER care to admit. You know, when you know exactly what to do to feel better, get motivated, or take action, BUT YOU DON’T DO DIDDLY SQUAT. Let’s just say it was a war of sweat and tears – and stress pimples. Uww wee, not pretty. At all.
One of those epic battles of the self was with gratitude. (Oh what, it’s Thanksgiving? My timing ROCKS!)
I was told many times, by many people, of varying degrees of awesome, that by simply listing a few things you’re grateful for each day, you can become more positive, motivated, and driven. It’s a habit that changes the course of your whole life. Some of the most successful people in the world do it – daily.
But me, oh yeah, I knew better than Oprah.
*Rolls my eyes* “Oh my god… I know how to be grateful. This is kind of… I can just skip this part.”
Present self: “Why did you love making everything harder for yourself?! Like seriously, I can’t, I can’t even right now.”
Because guess what happens when you skip that gratitude exercise? Your overwhelm of wanting more BURNS YOU OUT like a thousand matchsticks on your skin – that’s already dosed in oil. At least, that’s how it feels like on the inside if you let it fester. Pretty intense? Yeah, living a life of anti-gratitude does that to you.
When my skull finally stopped being thick, I tried it out. Here’s what happens: You gently catch the wave and rush into a feeling of weightlessness. It starts with your shoulders dropping. Then, it glimmers in your heart and sizzles through the rest of your body until you feel like you’re glowing. Whatever you were worrying about before, it doesn’t matter. Because you have so much right now.
If you don’t get that whole experience right now, hopefully you will one day (probably with the flashback\present-self conversation to boot. Don’t say I didn’t warn you.
I completely believe that one of the secrets to being happy is wanting what you already have. That’s why having a daily gratitude habit is so important. For me, I thank God for 10 specific things I am grateful for every day. If I do it 60-90% of the time, I’m a happy lamb.
Now, I’m supposed to say, “Gratitude shouldn’t be just for Thanksgiving, but for every day.” But I think you get the picture.
Let me know in the comments how you’re going to implement your gratitude habit. Are you going to mentally list, journal, talk to God, or chisel it in stone? Hey, I’m down with whatever if it helps you out.
It was everywhere I looked online. Entrepreneurs struggling with adding plugins onto their site, messing up their opt-ins, and not being able to create a page that they actually liked. Guess what they’d do? They’d wait days, WEEKS, to get the problem fixed. They pushed their business plans – and ultimately their life dreams – back by DAYS and WEEKS! WHY? GOD, no one should have to be that stuck – ever.
I used to always skim over these types of posts, but then it hit me one day. I had the answer to their questions. I mean, it’s not the exact, specific answer to that question, say, about, html and css issues, but I had a true solution to their problem. Something I have helped people do over and over again: creating a simple, easy-to-use, customizable site.
I knew I needed to share this knowledge after getting asked over and over again to help create a website by my sister, my brothers, my friends, and organizations I’m a part of. And I realized something. The knowledge I had was so simple, so easy, and so powerful. I had to share it. If I didn’t share, I would be keeping that power and control to myself. I don’t want that.
Well, today’s the day I share it.
If you’re in the beginning stages of your business and you’ve noticed you’re putting your plans on hold because of your website situation. I have ONE thing to say to you:
You only need to know enough to be dangerous with your website.
Let me make you dangerous. Introducing my free 7-day video training course:
In as little as 30 minutes every day for 7 days, I can teach you how to create a smart, customizable, and robust website that attracts your dream clients and customers to your business. You’ll learn…
Click here to join us: https://bit.ly/free7daywebsite
1. What few products you need to invest in to create a powerful website.
2. Exactly how to set them up.
3. How to customize your website so it’s YOUR style.
4. The basic strategy to get clients and customers from your site.
If you want to finally take control over your website once and for all, join us inside the free 7-day video training course and build a powerful, customizable website that actually works FOR you – instead of you constantly working for it!
Click here to join us: https://bit.ly/free7daywebsite
Join us and finally turn your website into the tool it’s supposed to be.
Getting curious is really how I started my journey into the online world and eventually into entrepreneurship. It started with art. I saw a lot of people creating beautiful art online (two of my all-time favorites: AquaSixio and Viet-My). I wanted to create those feelings they inspired in me for others too. DeviantArt became my home. And those artists really inspired me to tackle a few things I really needed later on in my journey. All because I got really, really curious.
I figured out how to download a photo editing software and use it. Back then, it was called GIMP. I’m not sure if they’re even still around anymore. The software was basically a free version of photoshop. I used it for a couple years and created a few graphics, designs, and photo manipulations that I posted up online.
From there, I went into web design.
I focused on creating websites and just tinkering with HTML and CSS. I learned some basic coding and knew my way around customizing websites. I didn’t know it at the time, but all of those experiences were preparing me for the path I took into entrepreneurship.
When I decided to become a copywriter, I didn’t have to wait around for other people to do the heavy lifting for me. I was able to create my own graphics, create my own website, and get the training I needed to start my business right away. I got my website domain, installed WordPress, set up a theme, and customized it like a beast – without breaking the bank. And that’s so important, especially in the beginning stages of your business, when resources are tight and you’re really trying to get your business off the ground without going into debt.
It’s something I take for granted now that I’m able to quickly go into my website and make changes whenever I want to. But I’ve started to notice how many people are struggling with things I mastered on my own as a teenager. I get the struggle. It would’ve been such a pain to have to find someone to make the smallest changes on my site. Thank god I didn’t have to go through that. I don’t want you to either. I want you to take control of your website. That’s why I‘m currently preparing to release a course VERY soon.
My FIRST course on building a beautiful website that converts is coming out VERY soon!
The course is all about how to create a website with little or no knowledge. We’re going to cover how to set up a website with the wordpress platform. We’re also going to get into the code without you freaking out. It’s going to give you so much power in your business. It’s also going to include all the little tricks and secret ways I’ve stumbled onto in the past 10 years from trial-and-error – so you don’t have to waste your time or money.
If you’re interested in signing up for this course, sign up below!
This first time is going to be a beta run of the course. You can call this my official announcement.
Let me know in the comments what you really want to see from this course. And I’ll make some final tweaks to give you guys exactly what you need and make sure you guys are really happy with it.
Maybe you’re at a place where you can’t focus, you’re putting too much pressure on yourself to succeed, to get more sales, to create this blog post, to create that course, to record yonder video.
It’s one of the scariest things to admit that you are limiting your own growth. And no one knows it better than an entrepreneur. We are constantly forced to do better and outperform ourselves. And sometimes, that pressure can WIN. But only if you let it.
If you find yourself panicking, freaking out, and self-sabotaging yourself, it might be because you’re trying to play BIG when your mind is still playing small. As soon as you cross the threshold into taking the next step, you retreat back behind the line.
You know what you want to do, you know what you need to do, but your body and mind is not letting you do it. It is like having 2 people inside of you fighting against each other. And that’s when mistakes happen, that’s when problems occur.
But all you have to do is change what your mind believes for long enough to complete the task. Doesn’t sound too hard, right? All that means is you need to believe you’re capable of what your mind might thinks “impossible” JUST long enough to DO that thing!
Here’s a Tool to Help You Stop Self-Sabotage in its Tracks:
What you want to do is grab a pen and paper. (Don’t use your computer, use PEN AND PAPER!)
Take a second and think: What is it that you truly want? There’s a goal that you want. Whatever that is, maybe it’s making $1000 a month, $2,000, $5000, or maybe 6-figures per year. So, think about what that is.
Now, I want you to write a little note (as if you’re writing to a good friend) and tell them about the life you’re living now that you’ve reached your goal. You’re used to the goal now – it’s your reality. Start with writing your goal in present tense. Ex. “I make $XXXX per month, easy.”
Answer these questions: What kind of life are you living? What does it mean to you? Write it out. What does that mean to your business? to your life? to your clients and customers? Where are you going on your weekends? What are you doing during your day? How many hours are you working? How are you attracting your clients? How easy is it for you to get clients or customers? What does it mean to be honoring the gift you have and gifting it to the world freely? Instead of restrained, instead of holding back? What does that all look like to you?
Keep this with you while your work. I recommend reading it aloud once a day before you begin working and anytime you feel the pressure of not being able to do what you want to do or if you feel resistance when creating, which might come up when you’re writing a blog post, creating a series, creating a training course, whatever it is.
Read it frequently, let it sink in, and that “desperation” of achieving something “too big for your mind” will be gone, instead you will have that feeling of “This is what I’m used to. I’m used to doing this. It’s not even a big deal. All I have to do is do it. End of story.”
This helps you let go and work in a place of inspiration, instead of desperation.
Let me know if the comments if you tried this. Did it help? What change and feelings overcome you?