Stand Out with Copywriting Rooted in the One Thing No One Else Can Claim:
And Watch it Boost Your Conversions and Sales.
Boss lady. That’s who they know you as. You have a soul-centered, revolutionary business that’s changing the world. You’ve fought and won countless battles against the stereotypes, the nay-sayers, and especially your own dark demons.
And now you’re ready to become an authority in your industry.
And that means setting yourself apart by changing the way you speak about yourself. There is something about you that makes you different from anyone else doing what you do – from anyone else who has ever existed, for that matter. It’s about time you let go of the message everyone else is using and find your own voice.
Discover what makes you stand out.
Attract your dream clients and customers.
Make the money and impact you were born to make.
Let me help you make it happen.
In my house, if you want to make sure your favorite food isn’t eaten, you gotta stash it. Otherwise, anything out in the open is up for grabs.
I have a secret stash of avocados, cereal, and Dr. Pepper.
Oh! And of course… Betty Crocker Molten Caramel Cake – for days when I want to indulge a little.
Sh… Don’t tell.
They are the things I reach for when I have a NEED to satisfy a craving.
And sometimes, when you’re writing you have a NEED for inspiration.
That’s why you need a few tools to help keep your own “inspiration stash.”
Create Your Own Writing Inspiration Stash
An inspiration stash can be thought of as a swipe file or a folder of writing that has inspired you or made you feel something.
There are a few tools that you can use to start creating your inspiration stash:
When you read something online that moves you, you can simply bookmark it on your browser. However, there’s a problem with that. What if those posts get deleted on the website you bookmarked? It’ll be lost forever.
Another thing you can try is right clicking and selecting “Save as…” to save an ENTIRE page and its contents in HTML format in a folder on your computer, so you can access it at anytime, no matter what.
My favorite way?
Evernote. You can take screenshots or save whole pages with Evernote and access them whenever you’d like – without worrying about space on your hard drive and if something will get deleted off a site. It’s super easy too.
Start keeping a secret inspiration stash you can turn to when you’re in need of fuel for your creative fire.
There’s no world famous artist who DIDN’T get inspired from someone else’s work. It’s all a part of your journey as a writer and as a human.
So, embrace it.
Keep track of what inspires you.
And let it fuel your brilliance.
“I love Grey’s Anatomy because it makes me cry.”
When I said this to my friend, she laughed. And then, I laughed.
It’s ridiculous, but couldn’t be more true for the day and age we live in. Today, we live in a society that craves to be entertained. We want to feel deeper emotions than the ones we are feeling in our day to day lives.
The online message boards call this phenomenon, “the feels.” (If you’re a Doctor Who fan, you know this intimately.)
When something emotional happens on a show, Twitter blows up with phrase like, “Oh, the feels!”
Now, I don’t know what this says about society.
But I do know what this says in terms of your business.
If you want people to like you, to care about your mission, and love what you’re all about, you gotta make them get the “feels.”
Want to know a huge part of that?
It’s got to do with your brand storytelling, how your mission connects to the greater human experience, and how to get that into your copy.
When you’re able to do that, you walk on the same branch as a show that has emotional impact like Grey’s Anatomy. And once people care about you – feel something good or impactful when they interact with your brand - they are going to support your next endeavor, however they can.
And that kind of influential connection can really make the kind of impact you’re meaning to make on the world.
You can learn so many lesson about marketing with what’s popular today – T.V., movies, and entertainment in general.
It’s All Tied to the Way You Tell the Story of Your Brand
Stories make people feel, gets people invested, and inspires them to take action to support it, whether that’s continuing to watch a show or buying a product or service.
And that can happen to your business if you learn how to tap into the power of story. What kind of story are you telling your audience, from beginning to end?
Follow the Journey Your Dream Customer or Client Makes
A brand’s story is not just about delivering a product or story. It starts from the very first interaction you have with them that leaves an impression. That can be an ad online or by featured on another website. Then, it continues to their interaction with your website, your newsletter, your blog posts and insider content, your offers, your actual products and services, your follow up, and even how you treat them after your work together.
How are you doing in each chapter of your story? Notice some places that need to be developed?
Rewrite the story of your business.
And create an epic experience.
I love avocados.
They are a guilty-but-not-so guilty pleasure. Put it on toast and BAM you have yourself the yummiest snack ever AND it’s pretty darn good for you too.
You can put it in smoothies, use it as the “cheese” in tortillas, and ever bake eggs ‘em.
I LOVE them. I even have a secret stash in my room. Shhh.
For me, it hits two birds with one stone. One they’re yummy as heck and TWO they are ridiculously good for you.
Now, what does this have to do with copywriting you ask? Fair question.
Each element in your copy can also hit two birds with one stone. In fact, it can even hit several “technique birds” with a just a few lines of text.
For example, your headline should be a few things:
- It grabs your attention.
- It’s clear and specific.
- It highlights a relevant benefit.
- It make you want to open it NOW.
- BONUS POINTS if you can add personality.
If you can hit all of the above on the head. Then, BAM. You got yourself a pretty snazzy headline.
But let me tell you a secret shortcut. It’s called swiping. That’s when you study copy from someone else, figure out the basic framework, and use it in your own copy. But it’s only as powerful as the copy you’re swiping from.
So, where’s a good place to swipe headlines? Buzzfeed.
I don’t know if you’ve heard about buzzfeed, but it’s getting pretty popular among my friends . I always see a video or list article on my feed. Their headlines are sometimes so tantalizing I can’t help but click.
Here are a few examples of some pretty compelling headlines from a site that never fails to get noticed, Buzzfeed:
- 28 Reasons You Should Absolutely Never Visit The Philippines - I love the use of the phrase “absolutely never.” Depending on your voice and personality, you might find it fun to use too.
Example: 28 Reasons You Should Absolutely Never Outsource Your Blog Posts
- Should You Ditch Your Jawbone Or Fitbit For An Apple Watch? - If Disney Princesses Were Historically Accurate – There’s a revelation waiting inside for us. It’s an open ended headline that leaves the reader curious, wanting to see more.
Example: If Medical Doctors Were Brutally Honest About Your Nutrition
- How Well Do You Know The Theme From “Full House”? - This is a fun one because it’s asking us to conjure a common memory among a group of people. That can bring about a HUGE connection between your readers. It also challenges us at the same time.
Example: How Well Do You Know Your Brand Story?
Swiping headlines from Buzzfeed is a great way to hack headlines. Study them and figure out why they might be appealing and how you can mirror that with your own headlines. Through that process alone, you’ll start to see what gets noticed on your blog and be able to write snazzy headlines all by yourself.
How I Solved My Perfectionist Problem and Finally Found My Home Office in MY OWN HOUSE After 2 WHOLE FREAKIN’ YEARS
A chic, classy office.
It’s what every lady entrepreneur craves – especially the home-based biz owners like me. White, gold, black, with killer decor, and cute office supplies. Sunlight streaming through the window and lighting up our reading nook.
Maybe your version is a bit different, but either way, I’m obsessed with the idea.
And going pinterest-crazy to boot.
But for the past 2 years, I’ve been moving from table to table from my bedroom to my living room to do my work. I’ve been waiting for the perfect room to create my Queen-styled office. But in order for that to happen, I’d have to do some costly renovation to my home to incorporate an office on my second floor. And here’s the kicker, I only way wanted to do this for one reason and one reason only: I “NEEDED” natural sunlight streaming through my window or I’d die.
But 2 years later, that’s not actually true.
And here’s the compromise: my office is in the basement.
Yes, I have a perfectly fine room in my basement that I’ve been ignoring for 2 years. Plus, there’s a whiteboard already hitched to the wall, which helps so much when I plan copy or anything for my business! It’s been completely unnecessary for me to think I need to redesign the layout of my entire house to just draw open a curtain.
It’s just a room right now, with a desk, and an already-there whiteboard, (plus, a heater because it’s freaking cold in my basement). But that’s enough for me. It’s actually perfect right now.
I’d rather have this than be stuck in the waiting-for-perfection phase.
I’m sure you’ve found yourself in that spot, maybe you’re in it right now with something else besides your own personal office. For me, I was stuck thinking I needed it MY WAY. But there are multiple ways your goal can be fulfilled.
And it’s your job to find those ways and see which one is really, truly, best for you.
Reimagine Your Goals, Unlock Your Thought Potential and Get Unstuck
Good things come in threes, right? Train yourself to think of three different ways you can accomplish the same goal. When you start seeing and thinking in this way with everything, your world starts to change and become more abundant.
Because you’re seeing multiple possibilities for yourself and opening up your journey to different, probably simpler, paths to your goal. When you’re able to pick the easier path for every goal, saving you time and effort, you accomplish so much more, faster.
And who doesn’t want to whip through their yearly goal list?!
That’s the power of multiple ways of thinking.
So, if you have only thought of ONE plan for each of your goals, then that’s a sign that you need to practice this. Because you might be waiting for perfection (like I did for 2 years), when your solution is right under your nose (or in your basement).
Reimagine your goals and you’ll be surprised at what new paths you can create for yourself and still get what you want. Seriously though, take out a piece of paper and for your most important goal right now, what are THREE DIFFERENT ways it can happen?
In the meantime, I’m working on getting my office chic (starting with coasters if you can believe it).
I’ll be sharing that interior design journey on Instagram and Pinterest.
But what really matters is that I’m doing great work in here.
Holla if you feel me.
I am obsessive.
The good kind of obsessive.
I love to know how things work, how to become more skilled, and how to master even the simplest of things. I study marketing, psychology, spirituality, and even social skills to become a better person.
Yes, social skills.
I don’t know why everyone is weirded out by that one, but apparently that’s the case for trying to to master one of the most powerful ways to gain success in all areas of your life (yeah – get on it).
It’s all based on my belief that almost everything is a learnable skill, which means you can become better at it. So, why not try?
But sometimes, I’m too obsessive and focus on multiple areas at the same time. I’ll focus on copywriting, social skills, and marketing strategies all at the same time. And when that happens, I don’t make much progress in each field.
And that’s a problem when we as humans like to see results sooner, rather than later.
Focusing on one thing at a time keeps us motivated because we can see our improvement easily.
In fact, it’s recommend to focus on building one skill or habit at a time. Otherwise, you might be tempted to fall off the wagon because you just can’t take the pressure of it all.
So, you gotta be the good kind of obsessive.
As much as you can immerse yourself in the topic, do it.
That means altering your reality and making it all about what you want to learn:
- Find mentors in your industry to learn from and connect with them.
- Subscribe to podcasts that talk about what you want to learn (maybe even with said mentors).
- Get audio programs to dive deeper into the material.
- Read books on your topic.
- Follow leaders in the field on Facebook, Instagram, and ask them questions via Twitter.
- Implement, practice, implement, practice.
Get obsessed and you’ll find yourself with more and more knowledge.
Pretty soon, you’re the one everyone goes to when they have a question about your topic.
What topic are you going to master? Think I missed a few methods to become the best?
Take the base of your hand and thump it against your forehead (bonus points if you add a bit of attitude to your face).
That’s how I felt when I realized I had finally tapped into the flow of abundance. It was an OMG-DUH-THIS-IS-AWESOME moment.
I say finally because I thought I had tapped into it before, but not as deeply as I have now. Now, I’m attracting clients, money, people, and opportunities I used to work so hard for only to be told NO in the end.
Because that’s the tricky thing about reaching new levels of clarity. It’s hard to know it, or even explain it, because the description of the feeling isn’t a substitute for the feeling itself. No amount of explaining will let you know what it truly is.
The only way to know abundance is to experience it yourself.
I’ve found that true for every new level of upper mindset shift I’ve experienced.
And my recent surrender to abundance is no different.
So, let me at least attempt to tell you what’s changed. ONE, I’m more calm and feel more at ease at critical moments where before I would go into panic mode and try to do 100 things at the same time (only to realize I’d done nothing by the end of the day). TWO, the things I want are starting to come to me or are becoming easy to attain – the clients, money, mentors, and opportunities I mentioned.
Abundance & My Islamic Faith
This phenomenon is interesting because some might believe manifesting and the laws of attraction are contradictory to my Islamic faith. But it’s not, in fact, I feel it’s very much aligned to it.
Trusting the universe and abundance is comparable to trusting God. It just comes down to how much you trust Him. There’s a difference in a prayer that asks, “Please Allah give me more money.” and “Please Allah let me increase my normal income by $5,000 by June.” And then TRUSTING it to happen (the most important part)! It’s not just about being specific, it’s about trusting Allah/God to help you achieve what you want or help you achieve something better in its place.
It’s kind of the essence of faith.
There are stories of people trusting Allah so much that they ask for the perfect spouse by a specific date and it happens. I believe these kinds of universal laws exist and anyone can tap into them – if we could only learn to trust at a deeper level.
Unlock the Flow of Abundance
You might think you know abundance, but unless you’re actually living in it, you don’t know it. Period. The one secret to abundance is something most faiths share and most people strive to achieve. It is the art of giving without expectation. It’s about reinterpreting your reality and seeing the world through a new lens.
We each carry our set of beliefs that shape our world. And it’s very hard for most to change the way they see the world. And when it comes to things like money, that couldn’t be more true.
This is what I’ve recently learned from my coach, “If you can’t think like someone who’s making $100K or more per year and be on that vibration, than you will find a way to sabotage yourself and take yourself out of the flow of abundance.”
The key to abundance is based on the way you think and your intention. It’s the fact that when you give for giving’s sake you will get something back from the universe. But if you give to get something in return or are living in scarcity, you don’t get anything from the universe.
So, here’s the secret: Let go of all attachments and see the light in every situation.
Here’s how you can practice: Give without expectation by removing all attachments and expectations you have and clearing your intention. With every darkness, there is light. Choose to see the light. Make it a daily mission to find the light in every situation you’re in.
It sounds too simple
But isn’t that true for the best things in life?
Just be consistent and you’ll start to see the shift.
I believe in you.
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