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Problogger Business Heroine

Stand Out with Copywriting Rooted in the One Thing No One Else Can Claim:
Your Story
And Watch it Boost Your Conversions and Sales.

Boss lady. That’s who they know you as. You have a soul-centered, revolutionary business that’s changing the world. You’ve fought and won countless battles against the stereotypes, the nay-sayers, and especially your own dark demons.

And now you’re ready to become an authority in your industry.

And that means setting yourself apart by changing the way you speak about yourself. There is something about you that makes you different from anyone else doing what you do – from anyone else who has ever existed, for that matter. It’s about time you let go of the message everyone else is using and find your own voice.

Discover what makes you stand out.
Attract your dream clients and customers.
Make the money and impact you were born to make.
Let me help you make it happen.

How I Solved My Perfectionist Problem and Finally Found My Home Office in MY OWN HOUSE After 2 WHOLE FREAKIN’ YEARS

A chic, classy office.

It’s what every lady entrepreneur craves – especially the home-based biz owners like me. White, gold, black, with killer decor, and cute office supplies. Sunlight streaming through the window and lighting up our reading nook.

Maybe your version is a bit different, but either way, I’m obsessed with the idea.

And going pinterest-crazy to boot.

But for the past 2 years, I’ve been moving from table to table from my bedroom to my living room to do my work. I’ve been waiting for the perfect room to create my Queen-styled office. But in order for that to happen, I’d have to do some costly renovation to my home to incorporate an office on my second floor. And here’s the kicker, I only way wanted to do this for one reason and one reason only: I “NEEDED” natural sunlight streaming through my window or I’d die.

But 2 years later, that’s not actually true.

And here’s the compromise: my office is in the basement.

Yes, I have a perfectly fine room in my basement that I’ve been ignoring for 2 years. Plus, there’s a whiteboard already hitched to the wall, which helps so much when I plan copy or anything for my business! It’s been completely unnecessary for me to think I need to redesign the layout of my entire house to just draw open a curtain.

It’s just a room right now, with a desk, and an already-there whiteboard, (plus, a heater because it’s freaking cold in my basement). But that’s enough for me. It’s actually perfect right now.

I’d rather have this than be stuck in the waiting-for-perfection phase.

I’m sure you’ve found yourself in that spot, maybe you’re in it right now with something else besides your own personal office. For me, I was stuck thinking I needed it MY WAY. But there are multiple ways your goal can be fulfilled.

And it’s your job to find those ways and see which one is really, truly, best for you.

Reimagine Your Goals, Unlock Your Thought Potential and Get Unstuck

Good things come in threes, right? Train yourself to think of three different ways you can accomplish the same goal. When you start seeing and thinking in this way with everything, your world starts to change and become more abundant.


Because you’re seeing multiple possibilities for yourself and opening up your journey to different, probably simpler, paths to your goal. When you’re able to pick the easier path for every goal, saving you time and effort, you accomplish so much more, faster.

And who doesn’t want to whip through their yearly goal list?!

That’s the power of multiple ways of thinking.

So, if you have only thought of ONE plan for each of your goals, then that’s a sign that you need to practice this. Because you might be waiting for perfection (like I did for 2 years), when your solution is right under your nose (or in your basement).

Reimagine your goals and you’ll be surprised at what new paths you can create for yourself and still get what you want. Seriously though, take out a piece of paper and for your most important goal right now, what are THREE DIFFERENT ways it can happen?

In the meantime, I’m working on getting my office chic (starting with coasters if you can believe it).

I’ll be sharing that interior design journey on Instagram and Pinterest.

So, follow me here (Instagram) and here (Pinterest).

But what really matters is that I’m doing great work in here.

Holla if you feel me.

How to Alter Your Reality and Break Out as an Expert

I am obsessive.

The good kind of obsessive.

I love to know how things work, how to become more skilled, and how to master even the simplest of things. I study marketing, psychology, spirituality, and even social skills to become a better person.

Yes, social skills.

I don’t know why everyone is weirded out by that one, but apparently that’s the case for trying to to master one of the most powerful ways to gain success in all areas of your life (yeah – get on it).


It’s all based on my belief that almost everything is a learnable skill, which means you can become better at it. So, why not try?

But sometimes, I’m too obsessive and focus on multiple areas at the same time. I’ll focus on copywriting, social skills, and marketing strategies all at the same time. And when that happens, I don’t make much progress in each field.

And that’s a problem when we as humans like to see results sooner, rather than later.

Focusing on one thing at a time keeps us motivated because we can see our improvement easily.

In fact, it’s recommend to focus on building one skill or habit at a time. Otherwise, you might be tempted to fall off the wagon because you just can’t take the pressure of it all.

So, you gotta be the good kind of obsessive.

As much as you can immerse yourself in the topic, do it.

That means altering your reality and making it all about what you want to learn:

  • Find mentors in your industry to learn from and connect with them.
  • Subscribe to podcasts that talk about what you want to learn (maybe even with said mentors).
  • Get audio programs to dive deeper into the material.
  • Read books on your topic.
  • Follow leaders in the field on Facebook, Instagram, and ask them questions via Twitter.
  • Implement, practice, implement, practice.


Get obsessed and you’ll find yourself with more and more knowledge.

Pretty soon, you’re the one everyone goes to when they have a question about your topic.

What topic are you going to master? Think I missed a few methods to become the best?


The One Secret You Need to Unlocking a Flow of Abundance into Your Life

Take the base of your hand and thump it against your forehead (bonus points if you add a bit of attitude to your face).

That’s how I felt when I realized I had finally tapped into the flow of abundance. It was an OMG-DUH-THIS-IS-AWESOME moment.

I say finally because I thought I had tapped into it before, but not as deeply as I have now. Now, I’m attracting clients, money, people, and opportunities I used to work so hard for only to be told NO in the end.

Because that’s the tricky thing about reaching new levels of clarity. It’s hard to know it, or even explain it, because the description of the feeling isn’t a substitute for the feeling itself. No amount of explaining will let you know what it truly is.

The only way to know abundance is to experience it yourself.

I’ve found that true for every new level of upper mindset shift I’ve experienced.

And my recent surrender to abundance is no different.

So, let me at least attempt to tell you what’s changed. ONE, I’m more calm and feel more at ease at critical moments where before I would go into panic mode and try to do 100 things at the same time (only to realize I’d done nothing by the end of the day). TWO, the things I want are starting to come to me or are becoming easy to attain – the clients, money, mentors, and opportunities I mentioned.

Abundance & My Islamic Faith

This phenomenon is interesting because some might believe manifesting and the laws of attraction are contradictory to my Islamic faith. But it’s not, in fact, I feel it’s very much aligned to it.

Trusting the universe and abundance is comparable to trusting God. It just comes down to how much you trust Him. There’s a difference in a prayer that asks, “Please Allah give me more money.” and “Please Allah let me increase my normal income by $5,000 by June.” And then TRUSTING it to happen (the most important part)! It’s not just about being specific, it’s about trusting Allah/God to help you achieve what you want or help you achieve something better in its place.

It’s kind of the essence of faith.

There are stories of people trusting Allah so much that they ask for the perfect spouse by a specific date and it happens. I believe these kinds of universal laws exist and anyone can tap into them – if we could only learn to trust at a deeper level.

Unlock the Flow of Abundance

You might think you know abundance, but unless you’re actually living in it, you don’t know it. Period. The one secret to abundance is something most faiths share and most people strive to achieve. It is the art of giving without expectation. It’s about reinterpreting your reality and seeing the world through a new lens.

We each carry our set of beliefs that shape our world. And it’s very hard for most to change the way they see the world. And when it comes to things like money, that couldn’t be more true.

This is what I’ve recently learned from my coach, “If you can’t think like someone who’s making $100K or more per year and be on that vibration, than you will find a way to sabotage yourself and take yourself out of the flow of abundance.

The key to abundance is based on the way you think and your intention. It’s the fact that when you give for giving’s sake you will get something back from the universe. But if you give to get something in return or are living in scarcity, you don’t get anything from the universe.

So, here’s the secret: Let go of all attachments and see the light in every situation.

Here’s how you can practice: Give without expectation by removing all attachments and expectations you have and clearing your intention. With every darkness, there is light. Choose to see the light. Make it a daily mission to find the light in every situation you’re in.

It sounds too simple

But isn’t that true for the best things in life?

Just be consistent and you’ll start to see the shift.

I believe in you.

How to Take Charge of Your Cripplin Cruxes and Become a Master of Your Craft

It catches you every time. I was sitting there at my desk ready to kill this next project by the end of the day. My mind was prepped and my heart was ready, but there was this cloud of anxiety billowing around my head.


It swept into the crevices of my mind and seeped. “Am I going to get the outcome I want?” “Wait, am I even that good at this?” “Who do you think you are?” “Even if I do get the results I want, what will be my next step and can I handle it?” And on and on and on.

Even when you have all the intention to create something magnificent, you end up on Netflix or Facebook going down the endless road known as the Newsfeed.

You might be familiar with this. If you’re not, then you’re one lucky duck. But for the rest of us, if you don’t keep these kinds of thoughts in check, your creative ability will become paralyzed.

Steven Pressfield calls this phenomenon “The War of Art.” It springs up especially for anyone with creative pursuits, from artists to entrepreneurs. It’s common, but something I know you don’t want to get in the way of your success. Let me tell you how I deal with it.

Fight the Fear, Distraction, and Procrastination

I have a weapon to fight the fear, distraction, and procrastination. It’s really a rather simple method that doles out an epic punch. Quite frankly, it’s something you want to keep in your arsenal of creative rituals to keep you in the flow (I definitely have a lot of tools in my toolbox!).

The Cruxes in Your Process

Before we get into this weapon against fear, let’s talk about the crux points in your process. They are critical points in your process that need to be dealt with in order for you to reach the end of the creative process.

Cruxes are things that deadlock you into unproductivity and procrastination. They show up as negative thoughts, checking your email one more time, and even difficulty in assembling your creative material (like a canvas and paint, a computer, even just getting a spot to do your work).  It’s when you hit these cruxes that you find yourself watching TV or working on something that isn’t critical.

You might have one, two, or TEN cruxes. Either way, you have to start identifying and dealing with each one, no matter how long it takes. That is, if you really want a smooth creative process and you want to be a master at your craft.

For me, my biggest crux is right before I need to take action to begin the creative process. As soon as I start, it’s peachy keen. But starting is the hardest part for me. Here’s my way to calm the beast and get to work.

Killing the Cruxes in Your Creative Process

1. I’m a big fan of monitoring what you do now before you take an action to change. So, take notice of how you spend your time. Spend a few days keeping track of how you behave during your day and while you work. Keep these notes in a notebook. When in the process do you falter? What’s the point right before you stop working and find yourself on Facebook? What thoughts are keeping you from moving forward?

2. Identify the critical moments where you push important work away to do something else. Do you open your laptop, but don’t even get to the part of opening up a blank document. Do you get to that part, but find yourself looking for inspiration elsewhere and get lost?

3. Now, it’s time for the battle plan. Try to work on only one habit at a time. Doing them all at once can be overwhelming and leave you with no progress on anything. Create a series of rituals right before you begin work. Try to aim to replace it near the moment you’d usually get distracted. Do this series every time to make the pattern automatic. It must have at least 2 rituals.


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Here’s an example. When I want to write, I open my laptop and turn it on. I open my browser and go directly to Google Drive – no checking email for me! I open nothing else. I open my writing document. Then, I set a kettle of water on the stove. I get my mind prepped to write by saying things like, “DO IT AND LET IT GO” to help me clear my mind of my worries. I come to the computer with a cup of tea and begin writing. I usually set a time for 30-60 minutes and just write. Commit to writing for that period of time and not stopping. And when the buzzer goes off, I move on to my next to-do item.

This patterned system keeps me productive. I say “do it and let it go.” to tap into my genius and be at peace with the results and know I can only affect the actual work that gets done. It took me time to find the right patterns, but once you do, you win the war of art.

What will you come up with?

There’s a difference between thinking you’re something and actually doing that something.

You gotta walk the talk. Even if it’s hard.

The trick is to make it a habit.

So, are you going to master your craft?

Or be an amateur for another year?


The Nature of Your Product and How it Leads to More Sales

I’m sure you have a bunch of things you’ve been meaning to do.

Workout regularly (just started doing this!).

Start writing more.

Cook your own meals.

Join an art class.

But you probably haven’t gotten around to doing it have you…have you?

There are people in your audience that are in the same boat about your products and services. They WANT to get the help to reach their goal, but there’s no urgent need for it right now.

These people are NOT your dream clients or customers, because they have no compelling reason to take action. Yet, many entrepreneurs try to market to these people. They try to brainwash people into buying their products or services, spending time and energy convincing them. A big no-no.

You want to be talking to people who are yearning to buy from you (aka dream clients and customers). They just can’t wait to reach their goal by working with you that they’re about to pop out of their skin!

So, that means you do need to use “convincing” language.

Here’s what to do instead:

Understand when your product or service becomes relevant to your DREAM client or customer

What NEED do they need to have to inspire them to buy?

Sales isn’t about brainwashing people to buy your product. It’s about offering you product in the most appealing way to people who are already peaked to buy the product or service.

So, what NEED does a potential customer need to have…

…to get health coaching?

…to get website design?

…to buy a blogging course?

It usually takes an event close to home that makes you change.

Maybe for health coaching, it’s frequent sickness, a family member getting sick, or a new diagnosis.

Maybe for website design, it’s reaching the peak of your business and you’re ready to take on the next stage.

Maybe for a blogging course, it’s just having finished up setting up your website, maybe you’ve had a website for a while but there’s no traction.

It’s important to offer your product or service in the most appealing way to people who are already peaked to buy the product or service. Those are the people you should be talking to when you’re writing copy.

Now that you know they have the need for your product or service, what’s the next step?

The key to is to answer the questions that come up after they <em>already</em> know they need the type of product or service you offer. They want to take action, they just are figuring out who they want to go with.

What are the questions that come up? For health coaching, questions that come up might include is it effective and when will I see results? For website design, how well can you translate my idea, will it be similar to other site or unique? For a blogging course, what results can you promise, is it going to be hard, when will I see results?

Now, answer those questions in the copy.

Don’t try to convince them that it’s worth it to buy your service or product. You already know it’s worth it and so does your dream client or customers. All you need to do is show the value in what you’re offering.

Health Coaching: it’s effective, immediate results or signs of improvement.

Website Design: Unique creative design, aligned to brand.

Blogging course: increase your readers, simplicity of the course.

All you have to do is answer those questions and address those concerns in the copy. And BAM, you attract peaked dream clients and customer to your offer and win them over!

So, if you weren’t wasting time trying to convince people that your work is worth it, what would you say to the people who already get it?

That’s where the magic is.

Can you get on that level?


Why Your Personal Story Can Be The BIGGEST Game-Changer in Your Business

Are you running your business in silence? Behind closed doors? Curtains drawn?

What I mean is – Are you the only point of contact where a potential client can go to truly understand your work? If so, that’s a big no-no. Because that means if you aren’t working it, no one and nothing else is either! So, you always have to be ON. But that’s not why you became an entrepreneur, you wanted freedom. Right? That’s why you should put a few elements into play that work as hard as you do – without you even having to be there…

You’re more than “WHAT” you do

You might have a website site, but the content mutes your vision. It only scratches the surface of what you’re all about. You know your vision goes deeper, yet you run your business as if it’s okay to keep it quiet (HINT: IT’S NOT OKAY!).

I want you to take a second and think of the last few experts you hired or courses you bought… How many of them did you buy immediately? Zero to a few. How many of them did you spend time following online before you took an action? Until you felt a strong connection to them and their offering, I’m sure.

Now, how do you expect people to hire you if the core meaning of what you do is a secret? (HINT: THEY WON’T)

The Entrepreneur’s Journey is a Hero’s Journey

By definition, entrepreneurs put themselves through lot. For us, it’s more about the experience than anything else. To be able to say – NO – to just be able to know that we set out for our dreams turns our blood into liquid gold.

I’m sure you’ve fought through obstacles, doubts, and the ever-present, always shifting naysayer who pops up.

But you understand. You understand your passion and your journey. And why you need to see it through.

But there’s a disconnect, isn’t there? 

The passion in your heart is strong, but translating that passion can sometimes be tricky.

But it shouldn’t be. You have a love so great for what you do, but maybe you can’t put it into words. And that’s a HUGE problem. Your website can be a 24/7 sales rep either working for you or against you. How’s anyone supposed to begin to understand the power of YOU doing YOUR work if you don’t know how to get the message out there in a clear, concise way?

Trick question. No one’s going to understand.

Because when people don’t understand something, they dismiss it and eventually forget it. And no, they don’t dig deeper to really discover you and take the time to figure  you out like you think they will. Because they have dinner to make, a good friend to catch up with, or even that Youtube video of dogs who are afraid of the house cat.

That’s why you need to make that passion center stage in all of the messaging that you do. That means, clear language in conversation, speeches, videos, and of course – my expertise – the written word. Each realm of communication has its own approach. But there’s one thing that can work throughout that will really move and inspire people. It’s your story.

Your Personal Story Can Game-Change Your Biz in TWO Major Ways

There’s power in your personal story and getting clear on it means understanding the driving forces in your life. I’m not talking just people, but beliefs. There’s a really great quote from Simon Sinek that goes like this:

“People don’t buy what you do, they buy WHY you do it.” – Simon Sinek, Author of Start With Why

People are attracted to people who believe what they believe. Which brings me to my first point: When you’re able to clearly express yourself, people can truly (and finally) listen. That means they have a chance to connect to you, instead of dismissing you. They’ll connect to your WHY. Then guess what happens? The people who resonate with your message get curious about you and give you a chance to earn their trust.  That begins a powerful journey that can led to sales for you and a dramatic positive change in their life with your work.

But what’s even more powerful is what I personally experienced when I first got clear and what I continue to experience as I gain more clarity. And that leads me to the second point to why your personal story can be a HUGE game-changer in your business: Clarity leads to confidence.

I personally believe that clarity is the first step to a breakthrough of any kind. It’s not magic, it’s just the way the world works. The more clarity you have around something, the closer you get to it.

When you’re clear about your message, you become confident. And a confident entrepreneur is hard to stop.

If you choose to work on your message, you attract the people who will get you and YOU will have a bulletproof confidence in the real power of your work. I see a lot of entrepreneurs who are NOT clear and consequently are NOT confident in their work. They are embarrassed to step up and don’t offer services when they know they can help, they’re afraid to ask for the sale, and they’re afraid to own their genius because they might offend somebody. Ultimately, they think their work isn’t as important as it truly can be.

And that’s what kills business.

But when you’re confident, your KNOW your value. You aren’t afraid to offer your solutions, not afraid to ask for the sale, and definitely not afraid of offending anyone. You become an unstoppable force of momentum in your business.

So, do you plan on continuing to silently kill your business.

Or are you ready to wield your story and speak your truth?

The choice is up to you.

And if you’re ready to use the power of your personal story, apply for a FREE session with me here.

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