After working with a lot of holistic health and wellness coaches, I’ve noticed a lot of what they’re offering is very similar. It’s my job to go in and help them differentiate themselves by letting their true voice shine through. That way, they’re able to connect with the people they’re meant to serve AND the people who will let them do their BEST work.
I also always tell them the importance of creating a unique world for their community – and when I say community, I mean subscribers (aka their tribe).
Just think for a second. How viciously do you unsubscribe from email lists? Your inbox is flooding and you’re waiting for a reason to unsubscribe from a list. Am I right? I just purged my inbox from unwanted subscriptions that were flooding my inbox at a rate of 20-30 emails a day. I successfully unsubscribed to 140+ lists! My God, it’s now a pleasure to check my email.
What happens when someone has an itch to unsubscribe and the next email they open is yours?
What are you offering up that makes your subscriber say, “Yeah, they’re worth it.”
Because if you don’t have something good for them, than you’ve probably noticed your subscriber numbers dwindling away.
It’s time to ask yourself: How am I serving them? How am I making them feel like a zillion bucks? What’s something I could give away for free that they would easily pay me for? How am I making the subscriber experience VIP and exclusive?
Those are just a few questions to help you brainstorm. I have exact solutions for you below and if you’re a health coach, you definitely want to check it out!
Ways a health coach can spoil their list:
- A week’s worth of healthy recipes that you can actually afford
- 5 Healthy Dessert Recipes
- A Mantra or Manifesto that highlights you values
- A guided mediation (audios, worksheets, videos) that help motivate people to instill healthy values in their life
- A mental routine that will help them make the shift to holistic health
- An interview series with industry peeps
- An exact step-by-step blueprint on how to implement a daily exercise routine in their life
- A pdf of the game-changing nuggets that had the most impact on your clients, using their specific quotes.
- Audios that help work through a problem with a client
- A recorded conference call
- A worksheet or workbook that will give them some kind of mental shift or allow them to plan out something they want, for example how to identify your personal blockages that are stopping you from being holistically healthy.
- I know someone who actually sends people a REAL workbook + CD in the mail to ALL their subscribers.
All these examples can be tweaked to fit whatever type of business you’re running.
By the way, did I mention a subscriber exclusive VIP experience? On December 18th, I’ll be having an awesome conference call. Keep a look out for the sign-up page.
Which goodie did you pick to spoil your list with? Let me know in the comments. Hit me with questions if you have ‘em.
Business Really is Just a Love Story – and with any relationship, it’s best not to forget showing it
We’ve all heard this version of a marriage: The falling in love part was magical, but when they got married, they became too comfortable. He didn’t try as hard to surprise her with love like the way he used to. She didn’t try as hard enough to make him happy. And they just grew apart.
In marriage, you have to keep wooing your spouse. And likewise, in business, you have to keep wooing your audience. You can’t take them for granted or they’ll file for divorce.
Tweet it! In business, you have to keep wooing your audience. You can’t take them for granted or they’ll file for divorce.
My Giveaway Taught Me a Great Lesson About Business Love
A giveaway is a chance to reach out to more people about you and your business. It was my first time implementing a real marketing strategy for a large group of people, instead of for just individuals. Obviously, I wanted to make it a success. So, I focused on how to introduce it to more people. I focused on spreading the word and getting as many people I could into the giveaway.
And that’s when I made a huge mistake: I was paying attention to the numbers only. And I began to notice that it affected my mood and my body. I began to grow weary and tired a week and a half into the giveaway. I was getting stressed out more often and had to deal with a lot more anxiety than I was used to. I realized something was wrong. I knew I had to pull myself back and see what went wrong.
I realized I should’ve been focusing on the LOVE factor and my act of generosity.
I got caught up in the numbers and made them my top priority, instead of making my PEOPLE my top priority. Now, I’m not an extreme woo-woo kind of person. But I do understand how empowered you become when you’re coming from a place of generosity, love, and kindness AND why that’s SO essential in business.
When you do something with sincerity, you can feel it in yourself and others can feel it to. The goodness and positive intention fuels you and let’s you last longer, reach more people, and get more than you anticipated than if you were focused on superficial factors. And the same is true for the opposite. When you do something just for the money or the numbers, you can feel that desperation in yourself and everybody else can sense it a mile away too! You feel icky, they feel icky. It’s just an ick-fest. And no one likes working with those type of people.
When you find yourself drifting to the dark side, just re-shift yourself. Always refocus on WHY you’re doing something.
I had forgotten the most important thing about business. It’s about keeping it human. So, I reevaluated. I didn’t have to end my giveaway, I just had to reset my intention and keep on truckin’.
Growing a business shares the same principles as any other relationship.
I asked myself: How can I be more generous? What can I do that’s over-the-top awesome JUST for them? How can I woo my people? How can I make their jaws drop? How can I make them have an exclusive, VIP experience? How can I make them feel special?
Love grows your business and I knew I needed to express more of that love. I re-evaluated and focused on giving value and I reminded myself of my purpose: that I’m here to help women get in touch with their voice and give them the ability to share it online!
With that realization, I knew I needed to give even more to cement that re-shift in my mind.
So, I gave away 3 more spots. I doubled my giveaway. Instead of just giving away $2,000, I gave away $4,000 worth of my services.
If you find yourself feeling tired and worn-out, try doing a re-shift. Ask yourself WHY you’re doing this and how you can make it even more irresistible.
I know your mind is tingling. One of the first steps to take action is to share it with world. Why don’t you go ahead and tell me in what ways can you add more LOVE to your business? Tell me in the comments below! GO!
(Case Study) How to get more friends and influencers to spread the word about your new product/service?
You’ve taken a long time to create, build, and develop your new program, product, or service. You’ve cracked down on the structure, the copy, and the look to perfection. Now, you need to share it. But you freeze, because you don’t know what to do.
Somehow, you have to spread the word. How do you reach out? Sometimes, all you need to do is ask the friends and influencers you know. BUT, there’s another piece you have to do. You gotta make it easy for them!
Here’s a not-so-good example of what someone sent me to spread the word about her offering:
It’s not bad, but her approach could be improved. The problem is that she required me to spend some extra time to come up with something to spread the word for her. I told myself I’d get to it later, but by the time I remembered and opened up the email again, I realized I missed the window to help her!
If you’re just asking for a shout out, don’t ask the person to think! Do the thinking for them! (Conveniently, that’s another important piece in copywriting)
If you didn’t know, I’ve been running a giveaway of over $2,000 worth of copywriting services and tools, which ends on Monday.
This is what I sent to spread the word about it.
I even included a click to tweet link to make it all the more easier for them.
Whether you’re asking someone to feature you on social media or email, send them a quick note and do all the work and thinking for them.
Write out the email for them.
Write out the social media blasts for them.
Send them the image to share.
Let them only answer whether or not they want to help you and you’ll see a huge difference in responses.
Which of your programs are you going to use this technique on? Did you find this helpful? Let me know in the comments below.
The other week, I met a woman business owner who had her own children’s boutique. She told me she had recently held a giveaway. And guess what? She didn’t collect any emails, which gave her no way to contact them after the giveaway. I LOVE helping people with their business strategy. So naturally, I suggested that for next time she should do just that. I’ll tell you exactly what I told her, but first let me break this down for you so you can understand why having an email list is just as valuable for an offline business as it is for an online business.
Your customers have an email address. You should probably get it.
It’s kind of hard to understand why you need/want/should be on the internet when you own a brick and mortar business. Well, let me tell you why: Your customers probably have an email address. If your customer has an email address, then you should be capturing them and adding them to your list. It’s just like getting their address to send the promotions, but this way is a little more merciful to your wallet.
Don’t let your customer’s experience at your biz be a one hit wonder in their life! Tweet This!
So, why do you want emails? You want them because you’ll be able to send a little wave of hello to them so they don’t forget about you in the midst of the louder F21 and Charming Charlies out there. Because yes, your business is competing for the same brain space those stores are competing for. And you want them to think of YOU first when they get that burning desire to buy a new necklace or ethereal skirt. THAT’S when email comes in handy.
So, this is what I told her…
If you’re a retailer, this is a breakdown for you to hold a giveaway that collects emails to your list (luckily, this is also can be applied for an online business too, like the one I’m doing right here!):
- Select an item for the giveaway that is mid-price to high-priced in comparison to the other products you sell or something that is really popular.
- Organize the giveaway online via a platform like contestdomination.com (which I’m currently using for my own copywriting giveaway).
- Launch it both online + offline by sending the link to your family and friends.
- Also launch it IN YOUR STORE! Have a computer open in a secure spot to get people to sign up for the giveaway in your store.
- Let all your foot traffic know about it and get them on the list! If they’re there now, they will definitely want to come again if they had the right incentive.
- Get ready to email ‘em. Once the giveaway is over, announce the winner. Then, send them strategic emails to create buzz around your business whenever you like. Check the download to get a list of ideas of what to email your list once it starts building!
Get the Free Idea Checklist on what EXACTLY to send your email list once you rock your giveaway so you can get Repeat Customers. Enter your information below and it’s all yours!
*If you want to the free download, DO NOT sign up with the opt-in below, it’s just the one automatically generated. Sign up with the one above!*
Did you like this post? Did you hate it? Did you love it? Let me know what flickers in your mind in the comments below!
Chicago Lawyers Have No Idea What They’re Doing (And they’re losing clients because of it) – Horror Story/Rant/Lesson
When you don’t find an answer to something, what do you usually do? Me? I Google it. I needed a lawyer to deal with some biz-zy legal stuff. But I couldn’t find a lawyer that I wanted to work with. Google’s supposed to be your best friend, right? So, why has he betrayed me?
Okay yeah, that might be a bit dramatic, but it is heart-breaking to land on a site and just be like “the funk is this” + “the funk is that” (yep, I try not to swear even in my head). It’s like getting spooked with an 80’s horror movie of a webpage, just a lot of crazy ugly. I mean, why must you burn my eyes? I know I’m not the only one who likes pretty things.
Not only that, but the lingo was THICK. I was convinced only other lawyers could understand what was written on those pages, because I seriously had a headache trying to understand what exactly they were talking about. That’s WHY I’m trying to hire you in the first place, so you can deal with this mumbo-jumbo. So, what’s a girl to do, but avoid it like the plague… It was the typical I-have-no-idea-what-you’re-talking-about-so-I-need-to-leave scenario.
After burning my eyeballs a dozen times, I gave up. (In other words, a dozen lawyers just lost my business.)
And it doesn’t end there. This story has a part II. I was recently at an event where I met a Chicagoan lawyer. She looked really fun with a cute outfit. I thought my problems may as well just be solved. I mentioned the issue I had about finding a lawyer and posed the question as to why lawyers in Chicago don’t have better websites. Do you know what she said?
“Oh, we have websites, you know, just to have them. We don’t actually use them.”
Of course, as an online business owner, I was shocked. Then, I said “Well, I do know a few women who have their entire practice online.” She chuckled as if I said something funny (no I wasn’t joking, actually), almost completely dismissing my comment, saying “Only people who can’t get a job do that.”
Again, I was floored as you can imagine. I think my jaw dropped too. Because of course, Rachel Rodgers and Jo-Na A. Williams came to mind, lawyer ladies who work with some of the BIGGEST entrepreneurs online!
“So, how what are the ways you get business?” I asked.
“People just ask someone if they know any lawyers.”
Yes, referrals are great. I use them too. But there’s more than one way to get a client, so why just use the one? You’re literally closing doors on so many people who would love to work with you, if only they knew you existed!
That’s some sad stuff right there!
But the truth is, in that short conversation, she ensured I would never work with her because she didn’t value or understand what market I’m in. Kinda crazy, right? Crazy that so many Chicago lawyers are losing clients because they don’t understand the value and potential market they’d have if they tapped into the internet.
These events reinforced a GREAT lesson: Know who your people are and know who they aren’t.
And that goes for who you hire, just as much as who you work with. When you have an understanding of who your target market is, you don’t waste your time with someone who isn’t even in the same galaxy of business as you. Realize some people get it and some people don’t. And don’t waste your time insisting something that the other person thinks is a joke!
Instead, spend that time talking to people who get it. That’s the whole point of having a target market. Because there are people who do care and who are ready for you. With the right target market, you spend your time with people who are willing and ready to make a shift.
Now, yes it’s true. Your target market isn’t always ready to surge forward, but when you talk about it to them, they understand the importance of it. There are plenty of people who need or want your service. The trick is to find people who would be delighted to work with you.
Tweet it: More than ever, people want to work with people they connect with, people who are similar to them, and pretty much, just people who GET them.
More than ever, people want to work with people they connect with, people who are similar to them, and pretty much, just people who GET them. Think about yourself. Notice how you react to other people and how that affects you on whether or not you work with them. God gave you instincts for a reason. That’s also why AWESOME copywriting is so important.
Figure out who you’re talking to and how you’re spending your energy. Are you getting the results you want? No? Then, it’s time to switch things up, buddy.
Do you have a story where you worked with someone you just didn’t click with? What happened? Let me know in the comments below!